Director of Referral Marketing

Southern Orthodontic Partners•nas, NM

27d•Onsite

About The Position

At Southern Orthodontic Partners, we partner with leading orthodontic practices to deliver exceptional patient experiences and drive sustainable growth. As a fast-growing organization, we provide strategic and operational support that allows our doctors to focus on outstanding patient care. We are seeking a dynamic, relationship-driven leader to serve as Regional Director of Referral Marketing. This role is ideal for a strategic operator who excels at developing teams, influencing external partners, and driving measurable referral and revenue growth across multiple markets. The Regional Director of Referral Marketing will lead and develop a team of 5–7 Relationship Managers (RMs) responsible for growing referrals from dental partners. This role blends people leadership, field execution, and strategic B2B growth ownership. You will set direction for referral performance, elevate sales capabilities across the team, and partner cross-functionally to drive consistent, scalable growth.

Requirements

Bachelor’s degree in Business, Marketing, or related field preferred
5+ years of B2B sales, business development, or relationship management experience
2+ years of team leadership experience
Proven track record of driving measurable revenue and referral growth
Strong coaching and sales leadership capabilities
Data-driven mindset with ability to translate insights into action
Ability to build credibility with both field teams and external partners
Experience in healthcare, dental, orthodontic, or multi-site environments preferred
Proficiency with CRM systems and sales performance tools
Willingness to travel (~50%)

Responsibilities

Lead, Coach & Develop a High-Performing Team: Directly manage and develop a team of 5–7 Relationship Managers, Establish clear performance expectations tied to referral growth and partner engagement, Provide ongoing coaching in field execution, account management, and sales effectiveness, Drive accountability through performance cadence, scorecards, and structured feedback, Build a culture focused on ownership, consistency, and results.
Elevate Sales Capability & Training: Own regional execution of B2B sales training and development for Relationship Managers, Standardize best practices in prospecting, account growth, and relationship management, Reinforce disciplined use of CRM, pipeline management, and referral tracking, Partner with leadership to continuously refine sales playbooks and onboarding.
Drive Regional Referral Growth Strategy: Develop and execute market-level strategies aligned to organizational growth goals, Set, track, and consistently outperform referral and production targets, Identify whitespace opportunities, high-value partners, and growth levers across markets, Translate strategy into clear execution plans for the field.
Strengthen & Scale Referral Partnerships: Ensure consistent, high-quality relationship management across all RM portfolios, Support key partner relationships and high-impact growth opportunities, Drive initiatives that increase partner engagement, loyalty, and long-term volume, Elevate the overall referring provider experience.
Leverage Data to Drive Decisions: Analyze referral trends, conversion metrics, and market performance, Identify performance gaps and implement targeted action plans, Provide clear, actionable insights and reporting to leadership, Ensure data-driven decision-making across the team.
Lead Cross-Functional B2B Strategy: Partner with operations, marketing, and clinical leadership to align growth initiatives, Contribute to broader B2B strategy and referral program evolution (DRP), Identify opportunities to improve processes, programs, and partner value proposition, Serve as a key voice in scaling referral growth across the organization.