Director of Recruiting & Engagement

Lamar State College Orange•LSCO Main Campus - Orange, TX

About The Position

The Director of Recruiting and Engagement provides leadership and oversight for student recruitment, outreach, enrollment growth initiatives, and student engagement at Lamar State College Orange. The position develops strategies to attract prospective students, increase enrollment, improve student conversion and yield, and create opportunities for meaningful student involvement. It oversees recruitment operations, the Watermark customer relationship management (CRM) system, enrollment events, Student Activities, Student Government Association (SGA), student organizations, and New Student Orientation. The Director collaborates with campus departments and community partners to support institutional enrollment goals and enhance the student experience. The role supervises, trains, and evaluates assigned personnel; develops and monitors departmental goals, budgets, and operational procedures; participates in enrollment planning and student success initiatives; prepares reports; evaluates recruitment and engagement outcomes; and represents the college at recruitment events, community activities, and institutional functions. Other duties may be assigned.

Requirements

Associate’s degree from an accredited institution.
Three years of progressively responsible experience in higher education, student recruitment, enrollment services, student affairs, or a related field.
Experience coordinating programs, events, or initiatives involving multiple stakeholders.
Demonstrated organizational, communication, and leadership skills.

Nice To Haves

Bachelor’s degree in higher education, educational leadership, student affairs, business administration, or a related field.
Experience supervising personnel in a higher education setting.
Experience with CRM systems, preferably Watermark.
Experience developing recruitment campaigns and analyzing enrollment conversion data.
Experience supporting student activities, student organizations, or student leadership programs.
Knowledge of Texas higher education enrollment practices.

Responsibilities

Develop and implement recruitment strategies that support institutional enrollment goals.
Oversee student recruitment, outreach initiatives, campus visits, and recruitment events.
Build and maintain relationships with high schools, school districts, community organizations, and educational partners.
Develop targeted recruitment initiatives for traditional students, adult learners, and other prospective student populations.
Lead efforts to convert dual credit students into degree- or certificate-seeking students after high school graduation.
Develop strategies to improve prospective student engagement, applicant conversion, and enrollment growth.
Monitor recruitment trends and enrollment data to evaluate effectiveness and identify opportunities for improvement.
Provide leadership and oversight for Watermark as the college’s CRM system for recruitment and prospective student engagement.
Develop and manage recruitment communication plans, outreach campaigns, and follow-up strategies through Watermark.
Use Watermark to track prospective students, monitor recruitment activities, and evaluate enrollment conversion efforts.
Develop targeted communications to support dual credit conversion, adult learner recruitment, and enrollment growth.
Collaborate with Communications to develop recruitment materials, promotional campaigns, and enrollment communications.
Coordinate with Admissions and Records and other departments to support effective communication throughout the enrollment process.
Provide leadership and oversight for Student Activities, SGA, and recognized student organizations.
Oversee student activities, campus events, and engagement initiatives that foster student involvement and belonging.
Coordinate New Student Orientation in collaboration with campus departments.
Support student leadership development and encourage student participation in campus activities.
Ensure student organizations and activities follow institutional policies and procedures.
Supervise, train, and evaluate assigned personnel.
Develop and monitor departmental goals, budgets, and operational procedures.
Collaborate with Admissions and Records, Advising, Financial Aid, and other departments to identify and address enrollment barriers.
Participate in institutional enrollment planning and student success initiatives.
Prepare reports and evaluate recruitment and engagement outcomes.
Represent the college at recruitment events, community activities, and institutional functions.
Perform other duties as assigned.