Director of Product, Marketplaces & Customer Tools

Boats Group • Miami, FL

2d • Hybrid

About The Position

Boats Group is seeking a product leader to lead the teams responsible for its consumer marketplace experiences and the software used by dealers, brokers, sellers, and other industry professionals. The role owns product vision, strategy, and execution across consumer marketplaces and customer tools, improving established products at scale while identifying new opportunities. It focuses on creating connected experiences that help buyers discover and connect with sellers and help business customers manage inventory, respond to leads, and improve performance.

The Director works closely with Engineering, Design, Research, Data, Sales, Marketing, and Customer Success to understand customer needs, set priorities, and bring high-quality products to market. The role leads and develops product managers and product leaders, aligns customer value with measurable business outcomes, and strengthens product practices across discovery, prioritization, delivery, and measurement. The position is based in Miami with a hybrid schedule; relocation to Miami must be an option.

Requirements

• 10+ years of product management experience, including 4+ years leading and developing product teams.
• Demonstrated experience across consumer marketplaces and B2B SaaS, with an understanding of their distinct customer needs, business models, and success measures.
• Track record of owning product strategy and delivering measurable customer and business outcomes across multiple product areas.
• Experience improving marketplace journeys such as discovery, search, lead generation, or transactions, and understanding how buyer and seller experiences affect one another.
• Experience building business-customer software, including workflow tools where usability, adoption, retention, and ongoing value are critical.
• Strong commercial judgment and ability to connect product decisions with revenue growth, customer retention, and business performance.
• Experience managing competing priorities and allocating resources across teams, products, and time horizons.
• Ability to structure ambiguous opportunities and make sound decisions with incomplete information.
• Strong analytical skills, including defining product metrics, interpreting behavioral data, and using experimentation to guide investment.
• Experience partnering closely with Engineering and Design leaders to balance customer needs, technical realities, and product quality.
• Experience working with Sales, Marketing, and Customer Success to understand customer needs and bring products to market.
• Strong communication and leadership skills, including influencing senior stakeholders and aligning teams around a clear direction.
• Experience using AI tools to improve product discovery, analysis, prototyping, or execution, and sound judgment about where AI can create meaningful customer value.
• Must be able to relocate to Miami if relocation is needed.

Nice To Haves

• Experience in automotive, real estate, travel, boating, or another marketplace connecting consumers with professional sellers.
• Experience with dealer or broker software, inventory management, CRM, lead management, or performance reporting tools.
• Experience leading products across multiple brands, customer segments, or geographic markets.
• Experience with SaaS pricing and packaging, subscription models, or products combining software and marketplace services.
• Experience taking new products from 0→1 while also improving established, high-traffic products.
• Experience integrating products or simplifying overlapping tools and platforms.
• Familiarity with small and midsize businesses and the workflows of sales-driven organizations.

Responsibilities

• Drive product vision, strategy, and roadmaps across marketplaces and customer tools, connecting near-term priorities with long-term business goals.
• Lead, coach, and develop product managers and product leaders, establishing ownership, high standards, and accountability for outcomes.
• Build a cohesive product experience across the buyer journey and the tools dealers, brokers, and sellers use to manage their businesses.
• Evolve consumer marketplaces to improve discovery, search, consideration, and buyer-seller connections.
• Lead development of customer tools that simplify workflows, support adoption and engagement, and help customers realize measurable value.
• Balance consumer and business-customer needs, making trade-offs across marketplace health, retention, revenue growth, and operational complexity.
• Partner with Engineering and Design leadership to shape opportunities, establish scope, and deliver intuitive, reliable products.
• Use customer research, behavioral data, experimentation, and commercial insights to inform decisions and validate results.
• Establish success measures for marketplace performance and SaaS product health, including conversion, lead quality, adoption, engagement, retention, and expansion.
• Work with Sales, Marketing, and Customer Success on product positioning, packaging, launches, and customer adoption.
• Identify opportunities for new products and capabilities, guiding teams from discovery through testable MVP, launch, and iteration.
• Communicate product strategy, priorities, progress, and trade-offs to executive leadership and cross-functional partners.
• Strengthen practices across product discovery, prioritization, delivery, and measurement while fostering collaboration and continuous learning.

Benefits

• Paid time off starting on day one, multiple paid holidays, birthday off, and an end-of-year winter break.
• Four paid volunteer days annually.
• Miami office amenities, including electric sit/stand desks, dual monitors, a gym, snacks, and beverages.
• Medical, dental, vision, and life insurance.
• 401(k) plan with a 4% match.
• Commuter benefits, including free building-garage parking and subsidies for train passes.
• Online training, live courses, and additional funds for courses, seminars, and certifications.
• Hybrid work flexibility, with remote work Mondays and Fridays and in-office collaboration Tuesday through Thursday.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed