Director, Product Management - Campaign Platform

Ibotta•Denver, CO

11d•Hybrid

About The Position

Ibotta is hiring a Director of Product Management to lead the IPN Campaign Platform, including the APIs, MCPs, audiences, product data, and integrations that power campaigns on the Ibotta Performance Network (IPN). The role translates high-level business goals into unified, performant, low-latency campaigns and owns the strategy for enabling advertisers to buy and manage IPN campaigns through the platforms and partners they already use. This work supports Ibotta’s shift from a promotions marketplace to a performance marketing engine built for an agentic future. The Director will lead and grow Product Managers across Campaign APIs, Audience Platform, Product Data, and External Integrations. The role partners closely with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Operations, and sets a high bar for an AI-native product practice, applying AI both in the platform and in the team’s product development process. This is a hybrid position based in Denver, Colorado, with three required office days each week (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. A relocation bonus is available to candidates moving to Denver. Applicants must be authorized to work in the United States full-time. Ibotta is a performance marketing platform through which brands deliver digital promotions to consumers via a network of publishers called the Ibotta Performance Network. The company is headquartered in Denver and describes its workplace as a top place to work. The position offers a base compensation range of $173,000–$198,000, equity, and an additional variable compensation component. The stated range is specific to the U.S. labor market and may be adjusted based on experience.

Requirements

8+ years of product management experience, including 3+ years managing Product Managers.
BA/BS in computer science, engineering, or a related technical field.
Experience with advertising or performance marketing platforms, such as campaign APIs, audiences, product data, or asset management.
Experience leading API-first or multi-persona platforms, such as ad tech, marketing platforms, enterprise SaaS, or complex data products.
Ability to translate company vision and customer needs into a coherent platform roadmap.
Strong product sense and data-informed decision-making, and ability to hold a Product Manager team to those standards.
Ability to lead through others by setting goals, removing blockers, and holding teams accountable without acting as a hands-on individual contributor.
Demonstrated AI fluency, including daily use of tools such as Claude or ChatGPT and experience evolving a product process or team operating model with AI.
Track record of attracting, developing, and retaining strong Product Manager talent.
Must live in the United States and be currently authorized to work in the United States on a full-time basis.

Responsibilities

Own the vision, strategy, and multi-year roadmap for the IPN Campaign Platform.
Define and execute the strategy for buying and managing IPN campaigns off-platform through APIs and external partners.
Lead, coach, and grow a team of Product Managers, setting clear standards for high-quality product work.
Set priorities and success metrics, and run quarterly and strategic planning to sequence and resource delivery across the team and partner teams.
Align cross-functional partners around shared goals and remove blockers to execution.
Build AI fluency across the team and put AI at the center of product discovery, definition, and delivery.
Build a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution.
Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and the belief that a good idea can come from anywhere.
Ensure employees securely handle data in accordance with company security policies, identify and report phishing attempts, and report security incidents through proper channels.