Director of Pricing

Premier Truck Rental•Fort Wayne, IN

12h•Onsite

About The Position

Reporting to the VP of Financial Planning and Analysis, the Director of Pricing will lead the transformation, development, implementation, and optimization of Premier Truck Rental’s pricing strategies across its truck rental portfolio. The role uses data-driven analysis to optimize revenue growth, grow margin, maximize fleet utilization, and align pricing with market dynamics while preserving customer retention. The Director will collaborate with Sales, Operations, Finance, and IT to build scalable pricing processes, systems, and tools. The position calls for experience in data-driven pricing, customer segmentation, and dynamic and tiered pricing models in asset-intensive or rental-based businesses, as well as the ability to build processes and procedures from the ground up with strong operating rigor and discipline. The position is onsite in Fort Wayne, Indiana.

Requirements

Bachelor’s degree in finance, Economics, Business, or a related field.
7–10 years of experience in pricing, revenue management, or commercial strategy, preferably in truck rental, transportation, logistics, or a similar asset-based service industry.
Experience implementing dynamic pricing tools such as PROS or Zilliant.
Direct experience managing a pricing function.
Strong analytical and modeling skills, including scenario and elasticity analysis.
Proficiency in Excel, Power BI/Tableau, or similar tools.
A change-agent mindset.
Excellent communication skills and ability to collaborate with and influence cross-functional stakeholders.
Ability to prioritize and effectively complete tasks by their deadlines.
Strong written and oral communication skills and excellent attention to detail.
Works well in a team environment.
Detail-oriented and self-motivated.

Nice To Haves

MBA or master’s degree in finance.
Commercial sales experience, including go-to-market strategy, field sales, sales enablement, or customer analytics.

Responsibilities

Develop and lead a comprehensive pricing strategy across vehicle types, customer segments, and geographies.
Design and optimize rate structures based on utilization, demand, seasonality, and customer value.
Build strategic pricing for rental rates, logistics, upfitting, and remarketing.
Monitor market trends, competitive pricing, and cost structures to inform pricing actions.
Model the financial impact of rate changes to evaluate profitability, elasticity, and scenario forecasting.
Partner with Sales and Operations to analyze fleet utilization, rate performance, and price realization.
Lead initiatives to improve price discipline, reduce leakage, and enforce pricing guardrails.
Partner with Sales to support pricing proposals, exception management, and customer negotiations.
Work with Finance to align pricing with margin targets, financial forecasting, and budgeting cycles.
Ensure deliverables to business partners are accurate, complete, and thoroughly reviewed prior to distribution.
Drive implementation of pricing software, rate engines, and analytics dashboards such as Power BI.
Build scalable tools and dashboards for pricing governance and rate enforcement.
Collaborate with IT and Data teams to ensure pricing systems are integrated, scalable, and auditable.

Benefits

On-site CrossFit-style gym with a full-time personal trainer, group classes, virtual personal training, personalized workout plans, and nutrition coaching.
PTR swag and uniform/boot allowance.
On-site micro-markets stocked with snacks and essentials.
Discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment, as well as additional partner and vendor discounts.
Performance incentives, including commissions, bonuses, and profit-sharing opportunities for eligible roles.
Premium healthcare coverage, including medical, dental, vision, mental health, and virtual healthcare.
401(k) matching and long-term financial planning support.
Paid time off.
Life, accidental death, and disability coverage.
Ongoing learning and development opportunities.
PTR Field Days and team events.
The Extra Mile Recognition Program.
PTR Text Alerts and open communication.