Director of Pricing
About The Position
The Director of Pricing will lead the transformation, development, implementation, and optimization of Premier Truck Rental’s pricing strategies across its truck rental portfolio. Reporting to the VP of Financial Planning and Analysis, this role uses data-driven analysis to optimize revenue growth, grow margins, maximize fleet utilization, and align pricing with market dynamics while preserving customer retention. The Director will collaborate with Sales, Operations, Finance, and IT to build scalable pricing processes, systems, and tools. The role requires experience in data-driven pricing, customer segmentation, and dynamic and tiered pricing models in asset-intensive or rental-based businesses, as well as the ability to build processes and procedures from the ground up with strong operating rigor and discipline. This is an onsite position in Fort Worth, Texas.
Requirements
- Bachelor’s degree in finance, Economics, Business, or a related field.
- 7–10 years of experience in pricing, revenue management, or commercial strategy, preferably in truck rental, transportation, logistics, or a similar asset-based service industry.
- Experience implementing dynamic pricing tools such as PROS or Zilliant.
- Direct experience managing a pricing function.
- Strong analytical and modeling skills, including scenario and elasticity analysis.
- Proficiency in Excel, Power BI/Tableau, or similar tools.
- A change-agent mindset.
- Excellent communication skills and the ability to collaborate with and influence cross-functional stakeholders.
- Ability to prioritize and complete tasks effectively by their deadlines.
- Strong written and oral communication skills and excellent attention to detail.
- Ability to work well in a team environment.
- Detail-oriented and self-motivated.
Nice To Haves
- MBA or master’s degree in finance.
- Commercial sales experience, such as go-to-market strategy, field sales, sales enablement, or customer analytics.
Responsibilities
- Develop and lead a comprehensive pricing strategy across vehicle types, customer segments, and geographies.
- Design and optimize rate structures based on utilization, demand, seasonality, and customer value.
- Build strategic pricing for rental rates, logistics, upfitting, and remarketing.
- Monitor market trends, competitive pricing, and cost structures to inform pricing actions.
- Model the financial impact of rate changes to evaluate profitability, elasticity, and scenario forecasts.
- Partner with Sales and Operations to analyze fleet utilization, rate performance, and price realization.
- Lead initiatives to improve price discipline, reduce leakage, and enforce pricing guardrails.
- Partner with Sales on pricing proposals, exception management, and customer negotiations.
- Work with Finance to align pricing with margin targets, financial forecasting, and budgeting cycles.
- Ensure deliverables to business partners are accurate, complete, and thoroughly reviewed before distribution.
- Drive implementation of pricing software, rate engines, and analytics dashboards such as Power BI.
- Build scalable tools and dashboards for pricing governance and rate enforcement.
- Collaborate with IT and Data teams to ensure pricing systems are integrated, scalable, and auditable.
Benefits
- On-site CrossFit-style gym with a full-time personal trainer, group classes, virtual personal training, personalized workout plans, and nutrition coaching.
- PTR swag and uniform/boot allowance.
- On-site micro-markets stocked with snacks and essentials.
- Discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment, plus additional partner and vendor discounts.
- Performance incentives, which may include commissions, bonuses, or profit sharing depending on role and eligibility.
- Premium medical, dental, vision, mental health, and virtual healthcare coverage.
- 401(k) matching and long-term financial planning support.
- Paid time off.
- Life, accidental death, and disability coverage.
- Ongoing learning and development opportunities.
- PTR Field Days and team events.
- The Extra Mile Recognition Program.
- PTR text alerts and open communication.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
