Director of Performance Marketing & Growth

Zinda Law Group, PLLC • Austin, TX

2d

About The Position

Zinda Law Group is a nationally recognized personal injury law firm dedicated to helping people through some of the most difficult moments of their lives. Guided by our mission of ‘Justice for All. Life-Changing Results.’, we are committed to delivering exceptional service to our clients and building meaningful relationships throughout the legal community.

We're hiring a Director of Performance Marketing & Growth to personally own paid acquisition performance for our flagship client, using AI and automation as the primary lever for scale — not headcount.

This is a hands-on role. You will be in the accounts, in the data, and in the numbers — not just reviewing dashboards or managing an agency relationship. You'll be accountable for the results, and for building the playbook that lets this model expand beyond one client.

Requirements

• Roughly 6–12 years of total experience, ideally at the Senior Manager or Director level — we're looking for someone still close to the work, not a career executive several steps removed from it
• A track record of personally managing $3M+ per year in paid digital spend
• Hands-on ownership of Google Search/PPC — not just agency oversight
• Direct, personal accountability for CPA, ROAS, acquisition cost, revenue, or similar performance metrics in past roles
• Demonstrated ability to scale paid acquisition while maintaining or improving economics
• Real, applied experience using AI or automation to improve marketing performance — not just familiarity with the concept
• Active, hands-on PPC work within the last 3 years
• A stable track record — we look closely at tenure patterns and want to understand the story behind any short stints

Nice To Haves

• Background in high-spend, direct-response environments is a strong plus: personal injury/legal marketing, home services, insurance, consumer finance, marketplaces, or performance agencies

Responsibilities

• Own paid digital performance end-to-end, with primary focus on Google Search/PPC, across a significant and growing budget
• Drive core performance metrics — CPA, ROAS, acquisition cost, revenue — and own the outcomes, not just the reporting
• Scale paid acquisition volume while holding or improving unit economics — growth without degrading efficiency is the mandate
• Use AI and automation as your first additional resource before requesting additional headcount, agencies, or contractors
• Take accountability for SEO strategy and results in partnership with technical specialists — you don't need to be a technical SEO expert, but you own the outcome
• Build the operating model and playbook that lets this performance system extend to new practice areas, acquired companies, and partner firms
• Work directly with leadership to translate one proven account into a repeatable, expandable platform

Benefits

• Exceptional prospects for growth and advancement
• Continuous training and guidance
• Satisfaction of knowing they have diligently served our clients and positively impacted the lives of others
• Remarkable work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed