Director of Performance Marketing & Growth

Zinda Law Group, PLLC•Austin, TX

18h

About The Position

Zinda Law Group is seeking a Director of Performance Marketing & Growth to personally manage paid acquisition performance for their flagship client. This role emphasizes using AI and automation for scaling, requiring hands-on involvement in accounts, data analysis, and performance metrics. The goal is to drive core performance metrics like CPA, ROAS, and acquisition cost, scaling volume while maintaining or improving efficiency. The position also involves accountability for SEO strategy and building an operating model that can be replicated across new practice areas and acquired companies. This is a unique opportunity to translate a proven account into an expandable platform by working directly with leadership.

Requirements

Roughly 6–12 years of total experience, ideally at the Senior Manager or Director level.
A track record of personally managing $3M+ per year in paid digital spend.
Hands-on ownership of Google Search/PPC — not just agency oversight.
Direct, personal accountability for CPA, ROAS, acquisition cost, revenue, or similar performance metrics in past roles.
Demonstrated ability to scale paid acquisition while maintaining or improving economics.
Real, applied experience using AI or automation to improve marketing performance.
Active, hands-on PPC work within the last 3 years.
A stable track record — we look closely at tenure patterns and want to understand the story behind any short stints.
Background in high-spend, direct-response environments is a strong plus: personal injury/legal marketing, home services, insurance, consumer finance, marketplaces, or performance agencies.

Responsibilities

Own paid digital performance end-to-end, with primary focus on Google Search/PPC, across a significant and growing budget.
Drive core performance metrics — CPA, ROAS, acquisition cost, revenue — and own the outcomes, not just the reporting.
Scale paid acquisition volume while holding or improving unit economics — growth without degrading efficiency is the mandate.
Use AI and automation as your first additional resource before requesting additional headcount, agencies, or contractors.
Take accountability for SEO strategy and results in partnership with technical specialists.
Build the operating model and playbook that lets this performance system extend to new practice areas, acquired companies, and partner firms.
Work directly with leadership to translate one proven account into a repeatable, expandable platform.