Director of Paid Advertising

Big Leap•Lehi, UT

12d

About The Position

The Director of Paid Advertising leads Big Leap’s paid media strategy and execution, reporting to the President. The role oversees innovation, team development, client relationships, and internal process improvements. Success means building a high-performing team, delivering strong client results, and advancing the company’s paid media offerings. The director aligns paid media strategy with company and client goals, leads campaign strategy and reviews, mentors team members, and works with internal teams to grow and retain client accounts. The role also improves departmental processes and uses data to inform strategy and optimize performance across advertising platforms and analytics tools. The position reports on product KPIs and goals, especially paid social and ecommerce metrics such as ROAS, CAC, and conversion rates. It coordinates delivery of services to clients, partners with client services and product teams on client strategy and roadmap execution, and drives best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms such as TikTok. The role also involves internal information sharing and client relationship duties as needed.

Requirements

At least 5 years of experience in paid media account management or strategy.
Strong expertise in paid social advertising, particularly Meta and TikTok, for ecommerce brands, as well as search advertising, including Google Ads and Bing Ads, LinkedIn, display, and programmatic.
Expertise in Meta Ads campaign strategy, creative testing, audience targeting, and performance optimization.
Understanding of ecommerce metrics such as ROAS, CAC, and conversion rates.
Experience managing a team.
At least 2 years of experience in an agency environment or similar fast-paced setting.
Ability to manage and move forward multiple projects simultaneously.
Experience in client-facing and client-relationship scenarios and duties.
Ability to read, write, and speak English.
Prompt and regular attendance is required.

Responsibilities

Align paid media strategy with Big Leap’s and clients’ goals in partnership with internal teams.
Lead paid media innovation by guiding strategy, reviewing campaigns, and mentoring team members.
Grow and retain top-performing client accounts by addressing challenges, sharing insights, and communicating Big Leap’s value.
Partner with the Client Success team to drive results and identify account-growth opportunities.
Collaborate with sales, product, creative, and fulfillment teams on new channels and client-success strategies.
Oversee and refine departmental processes to improve efficiency, effectiveness, and scalability.
Use data analysis to inform strategy and optimize performance across advertising platforms.
Report on product KPIs and goals, with particular focus on paid social and ecommerce performance metrics, including ROAS, CAC, and conversion rates.
Coordinate delivery of a superior product to client services and Big Leap clients.
Work with client services and product teams to develop and train on client strategy, roadmap execution, and large initiative planning.
Drive innovation and best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms such as TikTok.
Exchange project-related data and information with internal peers and/or managers.
Perform client relationship duties and responsibilities as needed.
Perform other duties as assigned.