Director of Membership (Members Club)

AccorCorpo • Key Biscayne, FL

3d • Onsite

About The Position

The Director of Membership is a senior founding leader responsible for defining, launching, and growing the private members club’s membership proposition from pre-opening through stabilisation. Reporting directly to the Managing Director, the role builds a commercially successful and culturally aspirational member community and serves as the primary relationship holder for prospective and existing members.

The Director leads the Culture Programming, Marketing, Events, and Guest Relations functions, overseeing membership strategy and sales, member retention, programming, brand and marketing direction, events, guest relations, team development, and departmental commercial performance. The position calls for strong private-club expertise, an entrepreneurial sales approach, and a lifestyle sensibility suited to a discerning Miami audience.

The club is being developed by Paris Society on Key Biscayne, Miami, and is scheduled to open in Spring 2027. It will offer dining, pool and beach facilities, a nine-court racket club, a fitness and wellness centre, a kids club, and cafes.

Requirements

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.
• Minimum 5–10 years of experience in luxury hospitality, with a significant portion in private members clubs, in a Membership Director or senior membership and sales leadership role.
• Proven record of membership sales acquisition, including personally originating, cultivating, and closing high-net-worth member relationships with demonstrated revenue results.
• Thorough understanding of private members club governance, member community dynamics, tiered membership structures, and club culture.
• Experience in luxury lifestyle projects such as clubs, hotels, branded residences, wellness destinations, or high-end sporting venues.
• Experience leading multidisciplinary teams across membership, marketing, events, and/or guest relations.
• Exceptional relationship-building skills with high-net-worth individuals, community leaders, and VIP prospects.
• Consultative, persistent sales ability and capacity to close while protecting the Club’s exclusivity and prestige.
• Strategic thinking and ability to develop and adapt a membership strategy.
• Polished communication and presentation skills, including in prospective-member meetings and formal board presentations.
• Commercial acumen, including ability to manage a P&L, analyse membership revenue data, and balance growth with exclusivity.
• Creativity, cultural curiosity, and passion for lifestyle programming for a discerning Miami membership.

Nice To Haves

• Postgraduate qualification or professional development in luxury brand management, hospitality leadership, or sales.
• Prior pre-opening experience building a membership programme before a venue is operational.
• Established network in the South Florida luxury market, including Key Biscayne, Coral Gables, Brickell, and Miami Beach.
• Bilingual English and Spanish.

Responsibilities

• Lead the development and execution of the pre-opening membership strategy, including membership tiers, pricing, waitlist management, the founding member programme, and go-to-market timeline.
• Define the membership proposition with the General Manager and Paris Society Group, including benefits, access rights, reciprocal arrangements, family and sports memberships, and corporate offerings.
• Build and manage the founding-member acquisition pipeline and set pre-opening membership targets with the General Manager and Group; report pipeline status, conversion rates, and revenue projections.
• Develop the membership sales process, including inquiry handling, vetting and referrals, presentations, interviews and approvals, and onboarding.
• Manage waitlist communications and provide prospective members with a personalised experience.
• Drive membership acquisition through targeted outreach, referral programmes, partnerships, and community engagement; personally lead key introductions, meetings, and private Club previews.
• Maintain a CRM pipeline, monitor prospect follow-up and conversion, and build referral partnerships with luxury real estate agents, concierge services, wealth managers, and lifestyle networks.
• Design and execute member-acquisition campaigns with the Marketing Manager, and monitor membership revenue, initiation fees, dues, and budget performance.
• Oversee membership contracts, payment processing, and administrative completion with the Finance Manager.
• Own the member lifecycle, including onboarding, engagement, renewal, and re-engagement; maintain relationships with key members and monitor satisfaction and engagement.
• Champion the member experience across Club departments and manage member communications and complaint escalations.
• Direct and inspire the Culture Programme Manager to deliver a year-round programme reflecting sport, wellness, family, gastronomy, and social lifestyle, and use programming to support acquisition, retention, and community-building.
• Provide strategic direction to the Marketing Manager and oversee membership marketing, brand voice, content, influencer partnerships, PR, digital campaigns, and alignment with Paris Society Group brand standards.
• Direct the Events Manager on the events calendar and oversee event quality, execution, partnerships, budgets, and support for membership objectives.
• Lead the Guest Relations & Members Manager and set service standards across reception, concierge, sports, food and beverage, and leisure; oversee member-service platforms, booking systems, guest policies, reciprocal arrangements, and member privileges.
• Lead, mentor, and develop four direct reports: Culture Programme Manager, Marketing Manager, Events Manager, and Guest Relations & Members Manager. Set objectives and KPIs, conduct performance reviews, and foster a high-performance, member-focused culture.
• Work with the General Manager, P&C Manager, and Department Heads to ensure the Membership team is appropriately staffed, trained, and resourced; represent the Club’s values internally and in the Miami community.
• Own the Membership department P&L and annual budget, covering membership revenue, initiation fees, dues, programming revenue, and operating costs.
• Provide weekly and monthly reports on pipeline, acquisition, churn, revenue, satisfaction, and programming attendance; use CRM analytics and membership data to guide strategy and personalise the member experience.

Benefits

• Opportunity to help define global brands and directly impact the member experience.
• Opportunity to collaborate in an open, innovative culture that values creativity.
• Career progression and opportunities to move across a global family of brands.
• Opportunity to help shape the culture, build the team, and establish a destination from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Director