Director of Marketing
About The Position
We are a growth-stage technology company at the forefront of geospatial imaging. We provide high-fidelity, actionable spatial data and analytics that empower our clients to make critical, real-world decisions. As we scale our market presence, we are looking for driven, agile professionals to help us build the foundation for exponential revenue growth. Near Space Labs operates the world's largest stratospheric imaging and data capture platform. We launch our proprietary, autonomous vehicles robots to altitudes between 60,000 and 100,000 feet. From this vantage point, we capture petabytes of high-resolution aerial imagery and data to support business, community, and climate resilience. We are seeking a Director of Marketing to serve as the central engine of our marketing organization. In this high-impact role, you will operate as an elite solo marketer with the strategic acumen to partner with both internal stakeholders and external agencies to drive successful outcomes. This is a hands-on leadership opportunity designed for a builder who will own the strategy, establish the systems, and drive execution from the ground up. You will spearhead modern B2B digital marketing initiatives to accelerate top-of-funnel pipeline and lead product marketing across diverse verticals: Insurance, State & Local Government, Energy & Utilities, MapTech, Forestry & Environment, Roofing & Home Services, and Architecture, Engineering & Construction (AEC). As a vital partner to Sales, Product, and the Executive team, you must demonstrate exceptional adaptability and a startup mentality — navigating context switching with ease.
Requirements
- 10+ years of B2B enterprise experience in geospatial services, deeptech, data platform, or complex technology sales as a high-performing individual contributor.
- Proven track record as a solo or near-solo marketing function
- Prior experience marketing to enterprise technical buyers in Insurance, State & Local Government, Utilities, or AEC.
- Ability to get into the details and help craft messaging that speaks to decision makers across different industries and use cases.
- Hands-on experience with modern B2B CRM and digital marketing tools (e.g., HubSpot, Salesforce, Marketo, Braze, or similar)
- Fluency with AI tools and the ability to integrate them into day-to-day marketing workflows, including campaign optimization and performance analysis
- Exceptional communication and presentation skills, with the ability to represent marketing at the leadership level
- Highly adaptable, entrepreneurial, and comfortable navigating ambiguity. You are a builder who doesn't wait for a playbook; you write it.
Responsibilities
- Own digital marketing strategy to drive qualified pipeline: paid, SEO/content, email, and ABM. Build scalable programs that generate awareness and inbound interest across our target verticals — insurance, utilities, infrastructure, and beyond.
- Develop and maintain messaging frameworks, positioning, and collateral tailored to multiple distinct buyer personas and use cases. Partner with Product and Sales to translate complex geospatial technology into stories that close deals and expand accounts — including vertical-specific decks, one-pagers, battlecards, and ROI narratives.
- Shape the Near Space Labs brand across owned and earned channels. Define our voice, narrative, and visual identity. Build a robust thought leadership program — including bylined articles, speaking opportunities, and executive content — that positions Near Space Labs as the definitive voice in stratospheric intelligence. Oversee the broader content calendar: case studies, technical explainers, and industry commentary, working with agencies or freelancers to execute at scale.
- Identify, brief, and manage external agencies and contractors for execution support across design, paid media, content, PR, and events — maintaining quality and staying on budget.
- Own conference strategy and field presence in the industries that matter to us, where in-person relationships remain a meaningful part of the sales process.
Benefits
- Flexible PTO.
- 401k plan with company match.
- Medical, dental, and vision insurance.
- Opportunity for equity.
- Training and development, as well as opportunities to grow within the organization.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
