Director of Marketing

COMMUNITY BANK•Washington, PA

1d•Hybrid

About The Position

The Director of Marketing is a strategic and hands-on leader responsible for driving the Bank’s marketing vision, brand presence, and client engagement. This role is responsible for developing, planning, and executing comprehensive marketing strategies that enhance brand awareness, drive client acquisition, and support revenue growth, while ensuring compliance with regulatory requirements and internal policies.

Requirements

Minimum of a bachelor’s degree in marketing, business, communications, or related field required; master’s degree or equivalent preferred.
Minimum of seven years of experience in marketing, with at least five years in a leadership role within the financial services industry required.
Experience in developing and executing integrated marketing strategies.
Strong knowledge of bank products, client behavior, and regulatory requirements.
Excellent communication, project-management, and presentation skills.
Experience with digital marketing platforms, customer relationship management (CRM) systems, data analysis tools, and Microsoft Office Suite.
Comfort with working in a dynamic environment where priorities can shift quickly.
Ability to work both independently and collaboratively with colleagues across various departments maintaining a professional demeanor.

Responsibilities

Ensure cohesive branding across all channels for consistent client experiences, including digital, print, and in-branch touchpoints.
Champion the Bank’s identity as a trusted, community-focused financial institution by reinforcing brand values in messaging and visual elements.
Maintain and evolve brand guidelines to reflect the Bank’s mission, vision, and market positioning, ensuring all internal teams and external partners adhere to them.
Oversee the creative direction and quality control of all marketing assets, collaborating with designers, agencies, and vendors to produce compelling and compliant materials.
Conduct regular brand audits to assess consistency, relevance, and effectiveness, and implement improvements as needed.
Develop and implement comprehensive marketing plans to support key business goals such as increasing deposit accounts, promoting loan products, and launching new services.
Leverage client data, behavioral insights, and market research to personalize offerings, refine messaging, and deliver superior client experiences.
Monitor competitor marketing strategies, product pricing, and promotional offers to identify opportunities and threats.
Collaborate with business development teams to translate competitive insights into actionable recommendations to improve the Bank’s market position.
Evaluate campaign effectiveness and customer feedback continuously to optimize strategies and improve client experiences.
Build and maintain relationships with local organizations, schools, and nonprofits.
Represent the Bank at community events, sponsorships, and outreach initiatives to enhance visibility and goodwill.
Stay current with digital marketing trends and technologies to drive innovation.
Manage the marketing department’s annual budget, ensuring strategic allocation of resources across campaigns, tools, sponsorships, and vendor partnerships.
Monitor spending to ensure cost-effectiveness and strong return on investment (ROI), while maintaining flexibility to adapt to changing business needs or market conditions.
Evaluate vendor performance and negotiate contracts to maximize value and efficiency.
Conduct performance evaluations for staff and provide recommendations for salary adjustments, internal transfers, and promotional opportunities, ensuring alignment with employee performance, organizational goals, and personnel policies.
Identify and implement operational efficiencies and ensure compliance with employment, regulatory, and bank policies.
Identify and implement process improvements to enhance operational efficiencies and risk mitigation.
Comply with employment, government, regulatory, and Bank policies and procedures.
Perform other duties assigned, in support of departmental goals and organizational priorities.