Director of Marketing
About The Position
Karl Strauss Brewing Company is seeking a Director of Marketing to lead the development and implementation of the company’s brand strategy. This role involves managing a team of marketers to drive brand growth and innovation across Brand Management, Beer Marketing, Brewpub Marketing, Brand and Market Research, social media, Creative Services, Events, Publicity, Company Communications, and Community Relations. The Director will be responsible for fostering affinity for the beer and brewpub brands, driving product innovation, and creating marketing solutions grounded in consumer analytics. The goal is to produce effective, powerful, and brand-consistent marketing for all company activities.
Requirements
- Minimum 8 years in senior marketing roles supervising and developing marketing teams in CPG and/or restaurant categories.
- Bachelor's degree in Marketing or other business related field required.
- Must work onsite 5 days/week.
Nice To Haves
- MBA or equivalent work experience is highly preferred.
Responsibilities
- Lead and steward the brand across all channels, ensuring consistency in messaging, positioning, and execution.
- Define and communicate the company’s marketing vision and annual plans, guiding cross-functional alignment.
- Partner with Beer Division and Brewpub teams to ensure all campaigns, content, and guest experiences reflect the brand.
- Oversee product portfolio, pricing, and brand extensions across divisions.
- Analyze market trends, data, and consumer insights to identify new opportunities.
- Develop and execute go-to-market strategies in collaboration with Sales.
- Direct creative strategy, including design, packaging, and marketing collateral.
- Oversee social, digital, email, PR, and event content to ensure brand consistency.
- Build, lead, and develop a high-performing marketing team.
- Manage budget, resources, and project execution from planning through completion.
- Partner with external PR agency to deliver annual PR initiatives.
- Lead ongoing consumer research and share insights with leadership.
- Track market segments and customer behavior to inform decisions.
- Test and refine initiatives through consumer feedback and loyalty groups.
Benefits
- Medical, dental, vision, and life insurance
- 401(k) plan with employer match
- Rewards & recognition program
- Accrued vacation time and paid holidays
- Beer, food, and merchandise discounts
- Pet insurance discount
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What This Job Offers
Job Type
Full-time
Career Level
Director
