Director of Marketing

Mursion Inc

14h•$150,000 - $190,000•Remote

About The Position

Mursion is seeking a Director of Marketing to lead their marketing efforts. This role is crucial for articulating Mursion's unique value proposition in a crowded market, emphasizing the development of durable human capabilities rather than just generative AI tools. The Director will be responsible for positioning Mursion across various platforms, including the website, sales materials, and customer stories, to clearly communicate value to operational leaders and CEOs in enterprise and healthcare sectors. This is a hands-on leadership position reporting to the CEO, requiring close collaboration with Sales, Product, and Customer Success teams. The role involves leading marketing as a team of one, leveraging agencies and contractors for extended capacity, and owning strategy, prioritization, and execution with a high degree of autonomy.

Requirements

Proven B2B marketer with 10+ years of experience, ideally in SaaS or technology.
Exceptional writer and storyteller capable of independently building decks and crafting narratives.
Strong product marketing instincts with the ability to execute hands-on across demand generation and enablement.
Fluency in marketing funnels and metrics, comfortable being measured on lead quality and pipeline.
Strong analytical skills to inform decisions and communicate results using data.
Credibility with senior stakeholders and confidence to partner with and influence leaders across the business, especially Sales.
Builder's temperament: thrives on autonomy and accountability, takes ownership, and sees initiatives through.
Strong project management and prioritization skills, capable of managing multiple initiatives simultaneously.
Experience operating effectively in a lean, resource-constrained environment.
Experience managing agencies, contractors, and external partners.
Comfort with HubSpot and modern, AI-powered marketing tools.

Nice To Haves

Experience marketing to enterprise and/or healthcare buyers.
Background in L&D, HR-tech, or EdTech.

Responsibilities

Equip the sales team with necessary materials such as pitch decks, demo narratives, messaging frameworks, and competitive battlecards.
Partner with the head of Sales to ensure messaging aligns with buyer needs, market dynamics, and company positioning.
Support pipeline generation and funnel visibility in collaboration with Sales and RevOps.
Own product positioning and messaging to differentiate Mursion from generative-AI competitors.
Focus product marketing on driving adoption and expansion within the existing customer base.
Partner with Product on launches, customer communications, enablement materials, and adoption campaigns.
Monitor the competitive landscape to inform Sales, Product, and leadership.
Generate high-quality leads within the target Ideal Customer Profile (ICP) through multi-channel campaigns (email, SEO/AEO, organic social, virtual events).
Build a multimedia content library including case studies, customer stories, demos, and visual assets.
Strengthen brand voice and thought leadership, particularly on platforms like LinkedIn.
Own a data-driven dashboard for leadership, providing clear funnel visibility and performance reporting.
Utilize HubSpot and the marketing stack for campaign execution, audience segmentation, and performance tracking.
Oversee website messaging and optimization to ensure alignment with positioning.
Manage the marketing budget and make strategic investment decisions.
Maintain marketing KPIs and provide regular reporting to executive leadership.
Manage agency and contractor relationships to extend team capacity.
Support executive and strategic-planning communications.