Director of Marketing

Elmington • Nashville, TN

1d • Onsite

About The Position

The Director of Marketing will spearhead the development and execution of innovative marketing strategies, while supervising and leading a team of Regional Managers. This role requires a proactive leader with deep industry knowledge, a creative mindset, and strong analytical and strategic skills to drive marketing efforts and achieve business objectives.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field.
• Minimum of 8 years of experience in marketing.
• At least 3 years in a leadership role within the property management or real estate sector.
• Hands-on leadership with strategic vision.
• Execution and results oriented.
• Strong compliance and process orientation.
• Excellent consultative, communication, and interpersonal skills.
• Basic knowledge of accounting and financial principles.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Design and implement comprehensive marketing strategies.
• Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.
• Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.
• Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing.
• Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.
• Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.
• Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director