Director of Marketing

Caesars Entertainment•Danville, VA

About The Position

The Director Of Marketing develops and implements the property’s marketing support materials for all hotel, entertainment, food & beverage, and citywide. This individual will be managing multiple projects simultaneously and delivering high-quality results on a consistent basis for Caesar’s Entertainment properties.

Requirements

Managing multiple projects simultaneously
Delivering high-quality results on a consistent basis
Direct a diverse salesforce
Motivating and developing the finest casino hosts
Providing exceptional customer service
Building lasting relationships with VIP and hosted level customers
Preparing annual business plans and budgets
Working closely with department managers
Coordinating and implementing strategic alliances
Preparing contracts with various vendors
Involved in the recommendation process for charitable contributions, sponsorships, vendor selection, and property initiatives.
Focusing on identifying emerging trends and issues.
Identifying and prioritizing opportunities as they relate to marketing activities.
Becoming a local and regional market expert regarding business marketing issues
Making recommendations on short- and long-term strategies.
Working closely with General Manager to maximize the effectiveness of all marketing activities.
Developing, recommending, and implementing new special events & promotions while improving on existing activities.
Developing and recommending entertainment strategies
Giving regular ongoing feedback to General Manager regarding the reactions of the customers and prospective customers across all channels.
Developing and directing the execution of strategies and programs to achieve revenue, acquisition, retention, and profitability goals.
Directing database and direct response marketing
Monitoring print production, mailing distribution, and redemption rates and costs.
Analyzing and evaluating direct marketing programs
Developing new strategies as needed.
Responsible for initiatives in Player Development related to Marketing Manager and casino host performance regarding customer contact, events, and acquisition and worth goals.
Ensuring all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
Assisting with public relations activities and campaigns
Routinely and periodically spot checks subordinates' primary job responsibility tasks, tracking mechanisms and work to ensure compliance with SOP's and POP's
Completing performance evaluations, training guidelines/coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
Performing duties in accordance with property compliance and regulation standards as established by the VA lottery and the other governing bodies.
Helping direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
Performing additional duties and responsibilities as necessary or assigned.

Responsibilities

Assists with the development and implementation of short and long-strategic marketing plans involving events, tournaments, promotions, and entertainment and reinvestment strategies.
Oversee that operating procedures, internal audits, regulatory compliance, and budgeted expenses meet performance standards.
Direct a diverse salesforce with the goal of motivating and developing the finest casino hosts, each driven to provide exceptional customer service and build lasting relationships with VIP and hosted level customers.
Prepare annual business plans and budgets to ensure the appropriate focus and resources are in place to target and grow the revenue contribution from executive host business channels.
Helps prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new business aligned with the business objectives.
Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
Helps coordinate and implement strategic alliances with reputable business partners creating greater brand awareness and financial benefit to Caesars, Virginia
Prepares contracts with various vendors, including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business.
Involved in the recommendation process for charitable contributions, sponsorships, vendor selection, and property initiatives.
Responsible for focusing on identifying emerging trends and issues.
Identify and prioritize opportunities as they relate to marketing activities.
Responsible for becoming a local and regional market expert regarding business marketing issues and make recommendations on short- and long-term strategies.
Works closely with General Manager to maximize the effectiveness of all marketing activities.
Develops, recommends, and implements new special events & promotions while improving on existing activities.
Develops and recommends entertainment strategies that are in the best interests of Caesars Virginia
Gives regular ongoing feedback to General Manager regarding the reactions of the customers and prospective customers across all channels.
Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention, and profitability goals.
Directs database and direct response marketing, including monitoring print production, mailing distribution, and redemption rates and costs.
Responsible for the analysis and evaluation of direct marketing programs and the development of new strategies as needed.
Responsible for initiatives in Player Development related to Marketing Manager and casino host performance regarding customer contact, events, and acquisition and worth goals.
Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
Assists with public relations activities and campaigns to promote the image and awareness of the property in the community and geographic region.
Routinely and periodically spot checks subordinates' primary job responsibility tasks, tracking mechanisms and work to ensure compliance with SOP's and POP's
Responsible for completing performance evaluations, training guidelines/coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
Performs duties in accordance with property compliance and regulation standards as established by the VA lottery and the other governing bodies.
Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
Performs additional duties and responsibilities as necessary or assigned.