Director of Marketing
About The Position
The Director of Marketing owns the strategy, vision, and performance of Lucid Bots' marketing function — across brand, demand generation, events, product marketing, and digital. You'll define how we show up in the market, build the team and systems to execute at scale, and make marketing a measurable driver of pipeline and revenue. This is a strategic leadership role. You'll set the playbook, build the people, and drive alignment across Sales, Product, and Engineering. You'll also know when to roll up your sleeves — because at our stage, the plan doesn't run itself. You'll inherit a talented marketing team on day one. Your job is to get to know them, sharpen the operating cadence, and bring on the additional talent needed to match where the company is headed post–Series B. This is a rare chance to both lead an existing team and design the function that scales with us. We're looking for someone who has scaled B2B marketing for complex hardware + software products, knows how to turn technical differentiation into market-winning positioning, and brings equal strength in digital strategy and high-impact live experiences. If you get energy from building functions, not just running them, this is your climb.
Requirements
- 8–12+ years in B2B marketing with increasing strategic and leadership scope, ideally in industrial tech, robotics, or hardware + SaaS.
- 4 years of direct people management experience — led, coached, and developed marketers.
- Owned marketing strategy tied to real pipeline and revenue outcomes.
- Strong in funnel economics, attribution, and budget planning.
- Comfortable at the pace and ambiguity of an early-stage company.
- Brings both strategic depth and builder energy.
Nice To Haves
- Experience building a marketing function in a growth-stage hardware + software company.
- Background in robotics, automation, aerospace, construction tech, or industrial equipment.
- Experience leading live hardware demonstrations or experiential activations for technical or industrial audiences.
- Familiarity with long sales cycles and enterprise / commercial buyers.
Responsibilities
- Own the strategy, vision, and performance of Lucid Bots' marketing function across brand, demand generation, events, product marketing, and digital.
- Define how Lucid Bots shows up in the market.
- Build the team and systems to execute marketing at scale.
- Make marketing a measurable driver of pipeline and revenue.
- Set the marketing playbook.
- Build the marketing team.
- Drive alignment across Sales, Product, and Engineering.
- Sharpen the operating cadence of the existing marketing team.
- Bring on additional talent needed to match company growth.
- Scale B2B marketing for complex hardware + software products.
- Turn technical differentiation into market-winning positioning.
- Leverage equal strength in digital strategy and high-impact live experiences.
- Build marketing functions.
- Build and lead trade show, industry event, or experiential marketing programs at scale.
- Turn live demos into pipeline.
- Partner with Sales leadership and treat the Sales-Marketing relationship as one team.
- Translate technical differentiation into buyer language.
Benefits
- Health, dental, and vision insurance
- 3% retirement match
- 15 days of paid time off (PTO)
- 3 sick days
- 11 paid holidays, with 3 of those being floating holidays
- Employee stock option plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
