Director of Marketing

BombBomb•Denver, CO

1d•Remote

About The Position

BombBomb is on a mission to help relationship-driven sales teams create authentic connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and close deals faster. We’ve built a strong foundation with thousands of customers across industries. Now, we are entering a critical phase: returning to sustainable growth by becoming more data-driven, more intentional, and more effective in how we generate demand and communicate value to the market. Marketing is a cornerstone of that transformation. We’re excited to bring on an ambitious, hands-on leader to help us expand our existing engine. Why This Role Exists: We have a strong product, a loyal customer base, and a meaningful market opportunity. What we lack is a scalable, data-driven growth model that connects ICP segmentation to a cohesive end-to-end customer journey. This role exists to fix that. You will be a part of the marketing team, partnering directly with the VP of Growth to transform marketing from a set of activities into a structured, performance-driven growth engine. This is a build + operate role, not a “manage what exists” role. You will think strategically and execute tactically. We are a small team and this is a hands-on-keyboard type of role. You will own and execute a messaging strategy, campaign management, and ICP approach with a mandate to: #1 – Clarify Our Market Position and Messaging Be relentless about turning BombBomb into the most talked about video messaging software Make us stand out on social and in our email marketing with clear, differentiated messaging for B2B prospects Build upon our product roadmap to turn new features into a value-driven story Create a “one brand” approach across all channels and touchpoints Enable Sales and Customer Success with strong narratives to increase close rates #2 – Design a Hyper-Personalize Customer Journey & Experience Be super focused on creating a customized experience for our prospects and customers Own turning our ICP into targeted journeys that increase predictable conversion rates and decrease churn risk Drive adoption and enablement through curated campaigns that take customers from initial signup through onboarding to increase utilization - make them excited to use our platform! Create new ways to build pipeline through strategic investments in social platforms, email campaigns, webinars, partnerships, events and the like Leverage AI to scale content, personalization, and campaign execution, balancing AI automation with human ingenuity #3 – Turn Marketing into a Predictable Pipeline Engine Be diligent about the numbers In conjunction with RevOps and our marketing team: Take our engine to the next level through using metrics to drive marketing decisioning Improve conversion across the funnel by increasing the number of MQLs through creative segmentation and channel expansion Own responsibility to work with marketing and sales to drive our Growth team targets Optimize our marketing tech to enable all available features and functions Improve attribution, reporting, and forecasting for a measurable path towards hitting our goals

Requirements

6 to 10+ years in SaaS marketing (demand gen, product marketing, or growth)
Experience in $10M to $50M ARR environments (or similar scale)
Proven track record of driving pipeline and growth
Strong understanding of modern B2B SaaS GTM motions
Experience working closely with Sales and Revenue Operations
Creative Ideation and Solutioning: You think outside the box, while knowing how to execute industry-standard, proven approaches to marketing.
Builder Mindset: You enjoy creating structure, implementing systems, and turning ambiguity into clarity.
Hands-On Execution: You are a doer. You’re comfortable launching campaigns, writing messaging, and analyzing performance yourself.
Demand Generation Discipline: You bring rigor to metrics, processes, and execution. You know how to build and scale pipeline across channels and continuously improve performance.
Strategic Thinking: You can connect day-to-day marketing activities to company-level growth outcomes.
Strong Communication & Collaboration: You align teams, influence stakeholders, and create shared understanding across functions.

Nice To Haves

This role is ideal for someone who wants to build something meaningful from the ground up, thrives in small, entrepreneurial environments, is equally comfortable thinking strategically and executing tactically, and wants ownership, accountability, and impact.

Responsibilities

Define and continuously refine our ICP, segmentation strategy, and target audiences
Establish a clear, differentiated market position
Develop core messaging frameworks across segments and use cases
Lead go-to-market strategy across campaigns and launches
Elevate brand presence across social and external channels
Turn product innovation into compelling narratives
Enable Sales and Customer Success with strong messaging
Own the end-to-end customer journey
Translate ICP into personalized lifecycle journeys
Identify and eliminate funnel friction
Design segment-specific engagement strategies
Scale personalization across channels
Partner with Customer Success on adoption and retention
Develop community and advocacy programs
Co-own a scalable pipeline engine aligned to segmentation
Partner with Director of Digital Marketing on execution
Translate strategy into multi-channel programs
Drive continuous experimentation and A/B testing
Partner with RevOps on infrastructure and attribution
Improve funnel visibility and forecasting
Leverage AI to scale content creation and campaign execution
Use AI for personalization, segmentation, and targeting
Experiment with new tools and approaches to improve efficiency and output
Help position BombBomb as a modern, AI-enabled platform
Work closely with Sales to align on pipeline goals and lead quality
Partner with Product to bring new features and capabilities to market
Collaborate with Customer Success to incorporate customer insights into messaging
Act as a key leader within the Growth organization