Director of Marketing
About The Position
Alpert Jewish Family Service (JFS) is a leading human services organization serving Palm Beach County through programs in mental health, food security, older adult care, Holocaust survivor support, and family services. JFS is entering a critical phase of growth, including a $50M endowment campaign, expanded fundraising initiatives, and increased demand for services across more than 26 programs. To support this growth, JFS is building a more sophisticated, performance-driven marketing function. The Director of Marketing & Growth is responsible for owning and driving all marketing strategy, execution, and performance across the organization. This role serves as the central hub for all marketing activity, managing demand across multiple departments while ensuring that all campaigns are cohesive, efficient, and results-driven. The Director will lead integrated marketing campaigns that support fundraising, donor engagement, brand visibility, and revenue generation, while also leveraging digital marketing, paid media, CRM systems, and SEO strategies to drive measurable growth. This role also operates across both nonprofit and affiliated for-profit initiatives, requiring a balance of mission-driven storytelling and performance-based marketing. The ideal candidate is a hands-on marketing leader who can think strategically, execute independently, and build systems that scale.
Requirements
- 7–10+ years of progressive marketing experience with demonstrated ownership of strategy and execution
- Proven ability to drive measurable results through digital marketing and campaign optimization
- Strong experience with paid media (Google Ads, Meta, etc.)
- Strong experience with CRM and email automation platforms
- Strong experience with SEO and web optimization
- Strong experience with analytics and performance tracking
- Experience managing agencies and external vendors
- Ability to manage high-volume internal stakeholders and competing priorities
- Strong project management and decision-making skills
Nice To Haves
- Experience in nonprofit, healthcare, or mission-driven organizations is a plus—but not required
- Thinks like a growth leader, not a task manager
- Can independently translate business needs into marketing strategy
- Is comfortable owning both strategy and execution
- Can bring structure and clarity to a fast-paced, high-demand environment
- Is driven by results, efficiency, and continuous improvement
Responsibilities
- Serve as the central intake and prioritization lead for all marketing requests across 26 programs and departments
- Manage competing demands from program directors, development, and leadership
- Establish systems, workflows, and processes to streamline marketing production
- Ensure consistency, quality, and alignment across all marketing outputs
- Act as the owner and steward of the JFS brand
- Lead marketing strategy and execution for annual appeals, fundraising events, donor campaigns, major gift cultivation and stewardship
- Partner directly with the Chief Development Officer to support high-net-worth donor engagement
- Develop compelling materials that directly support revenue generation and campaign performance
- Develop and execute strategies that drive lead generation, donor acquisition, event participation, and conversion performance
- Leverage the organization’s platform to support brand growth and revenue generation for affiliated for-profit initiatives
- Own paid media strategy across channels (Google, Meta, display)
- Build and optimize marketing funnels using CRM and marketing automation tools
- Implement SEO and content strategies to increase visibility and inbound demand
- Translate internal requests into integrated, multi-channel campaigns, including landing pages, email marketing, social media, and paid media
- Ensure all campaigns are designed with clear objectives, audience targeting, and conversion strategy
- Execute key campaign components directly while leveraging external resources as needed
- Lead and manage all external marketing partners, including PATHOS
- Set strategic direction, oversee deliverables, and ensure accountability for performance
- Identify opportunities to reduce inefficiencies and reliance on multiple vendors
- Ensure all external work aligns with internal goals and timelines
- Own campaign tracking, reporting, and performance analysis
- Deliver clear insights on ROI, engagement, conversion, and revenue impact
- Continuously optimize campaigns based on data and performance
Benefits
- Competitive salary aligned with experience and scope
- Expected range: $95,000 – $130,000
- Benefits included
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
