Director of Marketing

UNICO Group Inc • Lincoln, NE

17h • Onsite

About The Position

The Director of Marketing leads the strategy, planning, and execution of all marketing initiatives. This role strengthens the company’s brand, increases visibility in key growth specializations, and supports overall growth through clear messaging, effective campaigns, and meaningful experiences. The Director of Marketing manages the marketing team and marketing vendor partnerships, develops comprehensive marketing plans, and ensures the company’s marketing efforts are consistent, strategic, and aligned with organizational goals.

Requirements

• Bachelor’s degree in business, marketing, or related field.
• 8–10 years of progressive experience working in a marketing function.
• Demonstrated experience leading and managing teams in a professional environment.
• Willing and able to obtain Property & Casualty license within 90 days of employment, and willingness to obtain Life & Health license within 6 months of employment.
• Embodies our core values of Professional, Trust, Positive, and Team Player in all aspects of their work and relationships.
• Takes ownership of all processes and procedures within the marketing department.
• Ability to proactively assess and make recommendations for best practices within the marketing department.
• Empowers people and creates a climate where people want to do their best.
• Resourceful and creative when solving problems.
• Makes decisions in a timely manner, sometimes with incomplete information and under tight timelines or pressure, uses analytics to discern complex challenges.
• Effective communication skills. Can present ideas (orally and written) to senior management, clients, and other stakeholders, to influence outcomes.
• Ability to plan work, manage a project through implementation, and coordinate with various business units.
• Proficient in common office software, readily adapts to new technologies, and has a solid understanding of digital tools relevant to the role.
• Elevated level of proficiency in Excel, displaying the ability to manage data, create complex spreadsheets, and utilize advanced functions for data analysis.
• Ability to travel and attend meetings as required.

Responsibilities

• Lead, manage, and develop the marketing team.
• Streamline core processes, improve processes, and enhance productivity to achieve operational and strategic goals.
• Present updates and insights to executive leadership to ensure alignment with company objectives.
• Build and execute initiatives that strengthen brand identity and name recognition in key industries and locations.
• Lead the development of content and materials that support brand positioning and engagement.
• Partner with sales, operations, and subject matter experts to gather information and create compelling sales materials and RFP proposal content.
• Oversee marketing components of all RFP responses to ensure clarity, accuracy, and alignment with brand positioning.
• Monitor the competitive landscape and adjust strategies as needed.
• Ensure all marketing activities align with company values, mission, and specialization approach.
• Build the annual events strategy including timelines, budgets, staffing, and resource allocation.
• Collaborate with stakeholders to define event objectives, audiences, and success metrics.
• Develop a comprehensive sponsorship strategy aligned with brand and marketing objectives.
• Report event performance including attendance, engagement, ROI and pipeline impact.
• Work with leadership and department heads to ensure internal events reflect company values and strengthen connection and clarity across all teams.
• Lead the digital strategy across website, social media, email, and online advertising.
• Direct creation and review of marketing materials, presentations, collateral, newsletters, and digital content.
• Strengthen and protect brand consistency in tone, messaging, and visuals across communication channels.
• Review campaign performance and improve messaging, targeting, and spend allocation based on results.
• Manage budgets for marketing and events to support company goals. Build forecasts and track spend by campaign.
• Define key performance indicators for all marketing activities and track progress throughout the year.
• Oversee marketing tools and platforms, such as email automation, social scheduling, analytics, and event systems.
• Evaluate new tools and retire tools that no longer support the company’s goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees