Director of Marketing
About The Position
The Director of Marketing & Communications is responsible for building and executing a comprehensive, mission-driven marketing strategy that elevates Cristo Rey San José's visibility, reputation, and impact across Silicon Valley and beyond. Serving as the school's chief brand steward and marketing leader, the Director develops integrated marketing strategies that advance Advancement goals, attract and engage Corporate Work Study Program (CWSP) partners, drive enrollment, deepen donor engagement, and powerfully communicate the transformative outcomes of a CRSJ education. The Director builds the plan and delivers it, setting institutional marketing strategy one moment and writing a caption, updating the website, or photographing a student event the next. The Director is the strategist, storyteller, designer, analyst, and executor. The Director brings both creative vision and analytical discipline—translating institutional priorities into compelling stories and measurable campaigns across digital, print, and media channels. The ideal candidate thrives in this dual role—equally energized by big-picture thinking and getting things done—and finds deep meaning in doing both in service of a mission they believe in.
Requirements
- Bachelor’s degree in marketing, communications or related field.
- 7-10 years of relevant experience.
- Exceptional written and verbal communication skills, including the ability to write across formats and audiences.
- Hands-on proficiency with the tools of the trade: CMS platforms (WordPress or similar), social media management tools (Sprout Social, Sprinklr, or equivalent), email marketing platforms (Constant Contact, Mailchimp, or similar), and CRM systems (DonorPerfect, Raiser's Edge, Salesforce, or similar).
- Strong content creation skills across formats — long and short-form video, graphics, photography, and written content — with proficiency in Adobe Creative Suite, Canva, or similar design and video editing tools.
- Ability to manage multiple projects and deadlines in a mission-driven environment.
- Commitment to the values and mission of Cristo Rey San José.
Nice To Haves
- Experience leading a marketing function.
- Experience in education or non-profit marketing.
- Strong expertise in vendor management including designers, photographers and videographers.
- Photography, graphic design, or video editing skills are a plus.
Responsibilities
- Develop and execute CRSJ’s institutional marketing and communications strategy to elevate the school’s profile while supporting the mission, Advancement and Corporate Work Study Program goals.
- Create compelling content for web, social media, newsletters, digital campaigns, annual reports, and collateral.
- Capture, curate, and maintain the school’s photography and media assets.
- Coordinate messaging with the Advancement Team to ensure consistency across platforms.
- Support the school’s multi-year fundraising campaigns, including impact storytelling to support stewardship communications and new donor recruitment and cultivation.
- Partner with the Advancement Team to create and manage donor-facing content for Giving Days, annual appeals, campaigns, and other special initiatives and donor events.
- Propose and execute marketing plans to support various critical areas of the school, including Admissions and Corporate Work Study.
- Manage overall school branding and support efforts to maximize school visibility.
- Oversee and maintain the CRSJ website, including content updates, information accuracy, layout coordination, and vendor management.
- Manage analytics for the website and social platforms; produce regular reports and make recommendations for improvement.
- Maintain and grow CRSJ’s social media presence; source stories from faculty, students, and staff and supporters and partners.
- Benchmark against Cristo Rey Network schools and Bay Area Catholic high schools to inform best practices across PR, digital marketing & more.
- Provide guidance and support to colleagues on marketing best practices, content creation, and brand standards to maintain consistent and high-quality communication and ensure consistent use of CRSJ brand standards across the school.
- Assist in training new team members and interns on communications and branding standards and protocols, content management, and social media practices.
- Perform other related duties and special projects as required.
- Seek opportunities to support school-wide efforts for student clubs, immersion trips, and other activities.
- Experience in pitching stories to increase visibility of CRSJ’s mission to media outlets - student and alumni impact, partner and donor stories, etc.
- Serve as a key strategic partner in planning and executing crisis communications, working closely with the President, VP of Advancement, and Executive Team to protect and advance institutional reputation.
- Develop and maintain CRSJ's crisis communications protocols, messaging frameworks, and rapid-response infrastructure.
- Monitor media coverage and social sentiment; identify and proactively address reputational risks or opportunities.
Benefits
- medical
- dental
- vision
- retirement
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What This Job Offers
Job Type
Full-time
Career Level
Director
