Director of Marketing

KINETIC ADVANTAGE LLC•Carmel, IN

9d•Onsite

About The Position

Kinetic Advantage is a dynamic independent floorplan company led by trusted industry veterans. Our core focus is helping our Independent Dealer partners and team members succeed while providing them with an exceptional and engaging user experience. We are committed to forging strong partnerships through transparent communication and simple, innovative solutions. We provide our partners and team members with the support and tools they need to grow throughout their journey. This is a on-site position based in Indianapolis. Job Summary: The Director of Marketing leads Kinetic Advantage’s brand, demand generation, customer engagement, and lifecycle marketing strategy. This role is responsible for building and executing modern marketing programs that strengthen brand awareness, support lead generation, improve customer engagement, and drive conversion and retention across the dealer journey. The Director of Marketing serves as a strategic partner to Sales, Operations, Customer Experience, and Industry Relations, ensuring marketing initiatives are aligned with company priorities, market opportunities, and the evolving needs of our independent dealer and auction partners.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
Five or more years of progressive marketing experience, including leadership in digital marketing, campaign strategy, customer engagement, or brand management
Experience overseeing creative development, branded assets, and multi-channel marketing execution preferred
Strong knowledge of modern marketing, digital campaigns, customer engagement, and lifecycle marketing methodologies
Understanding of SEO, GEO, and AEO strategies that improve visibility, engagement, and lead generation
Strong analytical skills and ability to use campaign, web, and customer data to guide decisions
Ability to balance strategic leadership with hands-on execution
Strong branding, messaging, and design oversight skills
Ability to manage multiple priorities in a fast-paced environment
Proficiency with Microsoft Office and familiarity with CRM, analytics, and digital marketing tools

Responsibilities

Lead Kinetic Advantage’s marketing strategy, brand positioning, and customer engagement efforts
Build and optimize automated customer journeys across the lifecycle, including prospecting, onboarding, activation, and retention
Manage CRM-based workflows, lead nurturing, segmentation, and marketing programs
Partner with Sales, Operations, Communications, and Industry Relations to align marketing efforts with our business goals
Drive performance across website, email, social media, and paid and organic channels with a focus on measurable results
Lead SEO, GEO, and AEO strategies to improve visibility across search, AI-driven discovery, and answer-based platforms
Oversee website content, optimization, and user engagement to improve traffic quality, conversion, and customer experience
Analyze campaign performance, CRM reporting, customer behavior, and market trends to inform strategy and improve results
Maintain brand standards, messaging, templates, and visual consistency across all materials
Design and/or oversee the design of digital and print marketing materials, presentations, advertisements, publications, and sales tools
Collaborate with leadership to develop data informed strategies that support product adoption, customer loyalty, and market penetration
Develop and support social media strategies that strengthen brand credibility and deepen dealer and auction partner engagement
Lead the planning and execution of internal conferences, sales meetings, leadership events, and company gatherings
Support the Senior Leadership Team (SLT) with the coordination of re-occurring board meetings, corporate visitors, and other related meetings/events
Oversee the design of event-related materials, including presentations, signage, agendas, promotional items, and attendee communications
Test, refine, and scale marketing initiatives using data-driven decision-making
Perform all other duties as assigned