Directors of Marketing

Demco, Inc. • Madison, WI

1d • Remote

About The Position

Demco is seeking two strategic marketing leaders to drive growth for libraries and schools. These roles will translate business priorities into customer-focused strategies and measurable results. One position focuses on Supplies & Equipment, with a primary growth engine of e-commerce, direct revenue, product demand, customer acquisition, and retention. The other position focuses on Furnishings, with a growth engine of e-commerce plus quote-based, consultative project opportunities. Both roles emphasize customer journeys, lifecycle marketing, category performance, and marketing ROI, with the Furnishings role also focusing on pipeline development and qualified opportunities. The ideal candidates will have experience in e-commerce-led growth and demand generation for the Supplies & Equipment role, and experience aligning marketing with consultative sales and complex buying journeys for the Furnishings role.

Requirements

• A bachelor’s degree in Marketing, Business Administration, Communications or a related field; a master’s degree is preferred.
• 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
• A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
• Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
• Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
• Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.

Nice To Haves

• A master’s degree is preferred.

Responsibilities

• Own the marketing strategy, annual roadmap, performance and budget for your assigned business category.
• Translate business and financial objectives into clear marketing priorities, investments and go-to-market plans.
• Use customer insight, market trends, competitive intelligence and performance data to identify opportunities and improve results.
• Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a consistent customer experience.
• Set campaign direction, coach and develop team members, and build a culture of accountability, collaboration and continuous improvement.
• Present performance insights and strategic recommendations to executive leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director