Director of Marketing

Penta Group • Washington, DC

7d • $155,000 - $175,000 • Hybrid

About The Position

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.

Penta Group’s Marketing Department
Penta’s Marketing department leads the firm’s brand, communications, and thought leadership efforts. As a growing function, Marketing plays a central role in shaping how Penta brings its expertise to market, developing campaigns, translating proprietary data and intelligence into commercial advantage, and scaling revenue across the firm. The department works across channels to engage key audiences and elevate Penta’s position in the market and in the global conversation on critical issues.
Role Summary
Reporting to the Chief Growth Officer, the Director of Marketing will lead Penta’s marketing strategy across the firm’s global practice areas, elevating brand awareness, thought leadership, and driving pipeline development. This role is responsible for establishing and executing integrated marketing programs and a repeatable go-to-market engine that generates demand and directly contributes to revenue growth. Working at the intersection of go-to-market strategy, content, campaigns, and data-driven marketing, the Director will partner closely with senior leadership and practice leads to position Penta as the preeminent stakeholder solutions firm in every market it serves.

This is a pivotal role for a full-stack marketer with a bias for impact to build and shape Penta’s marketing function from the ground up, creating the systems and processes that define how Penta engages the market and how marketing contributes to the firm’s growth.

Requirements

• 10–12 years of progressive marketing experience, ideally within professional services, consulting, agencies, public affairs, or a related field
• A demonstrated ability to develop and execute multi-channel marketing strategies that drive measurable business outcomes
• Exceptional written and verbal communication skills, with experience producing long-form thought leadership, executive communications, and marketing copy, and translating complex policy, data, and strategic concepts into clear, compelling narratives
• Experience designing and executing integrated marketing programs that drive pipeline contribution, including campaign management across content, events, and ABM
• Experience managing target account lists and working within a CRM to track lead flow and conversion
• Hands-on experience with marketing automation platforms, CMS, email marketing tools, and social media management, with comfort using analytics tools (e.g., Google Analytics, HubSpot) to guide decision-making
• Experience producing client-facing materials and supporting business development or sales functions, with a strong understanding of how marketing integrates with go-to-market strategy
• Strong organizational and project management skills, with the ability to manage multiple priorities and deliver in fast-paced, client-service environments
• Comfort engaging with and presenting to senior leadership, partners, and external stakeholders, with the ability to influence decision making and drive alignment across the organization
• Fluency in marketing performance measurement, including building dashboards that connect marketing activity to pipeline and revenue while using data to own prioritization, resource allocation, and performance based decision making

Responsibilities

• Develop demand generation programs that drive qualified pipeline and influence revenue outcomes, with ownership of funnel performance from lead generation through conversion, including managing, segmenting, and prioritizing a target account list
• Own the content calendar and thought leadership pipeline, commissioning, editing, and distributing research reports, white papers, op-eds, case studies, and event content that demonstrate Penta’s expertise and generate engagement, while partnering with the CGO, PR firm, and senior stakeholders to shape how proprietary research is brought to market and build a content engine around Penta’s intelligence assets
• Partner with practice leads and business development teams to produce pitch materials, capability decks, and proposals that position Penta competitively across sectors
• Lead the planning and execution of Penta-hosted and sponsored events, roundtables, and conference participation, evolving these efforts into high-value relationship and community-building platforms that create durable client and prospect engagement
• Build and maintain relationships with media, industry associations, and partners to extend Penta’s reach and profile
• Manage relationships with external agencies, freelancers, and vendors, overseeing scopes of work, budgets, and quality of deliverables across partners including designers, PR firms, and digital specialists
• Manage Penta’s top 20 accounts and lead account-based marketing programs that strengthen relationships, drive cross-sell opportunities, and grow account value through targeted content, client communities, and thought leadership.

Benefits

• Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiumsâ€
• Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savingsâ€
• Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
• Paid Leave & Flexibility: 12 weeks of paid parental leaveâ€
• Flexible Paid Time Off (PTO) policy and a generous holiday schedule†(Penta follows the federal time off calendar)
• Additional Perks & Support: A monthly cell phone reimbursement
• Frequent firm-wide social events and team-building activitiesâ€
• Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issuesâ€
• Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations
• Discounted employee-paid pet insurance coverage through Nationwide

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed