Director Marketing

J Patrick Associates•Eatontown, NJ

12d•Onsite

About The Position

The Director of Marketing develops and executes strategic marketing plans, optimizes core sales and marketing tools, and delivers integrated campaigns to drive lead generation for a provider of IT Managed Services. This on-site role focuses on growing the marketing funnel and driving website traffic through SEO, content marketing, social media, PPC, and retargeting. The objective is to convert new visitors into high-quality leads for AV/IT Integration services and nurture existing customers to encourage repeat business and referrals. The Director is a player-coach who leads marketing efforts directly, manages and mentors marketing staff, and builds the team’s capabilities. The role also oversees the recently redesigned website and content experience, including management of the external agency responsible for the redesign and collaboration on future projects. The Director manages SEO execution and analysis, improves organic search performance, sets goals using metrics such as click-through rates, traffic, and conversions, and researches competitors and emerging AEO/SEO trends, tactics, and tools.

Requirements

BA/BS degree or equivalent experience.
3–5+ years of experience in a marketing role in the Information Technology sector is strongly preferred, including SaaS, IT Managed Services, Networks, AV, Telecoms, or Cybersecurity.
Competitive spirit and a get-things-done attitude.
Ability to thrive in a fast-paced environment.
Strong content creation and excellent writing skills.
Some visual design experience.
Strong social media presence and knowledge of current trends and best practices for each network.
Proficiency with CRM, marketing automation, and CMS platforms, as well as social media monitoring, web analytics, and keyword tools.
Proven track record of generating traffic and nurturing visitors into sales-qualified leads using dynamic workflows.
Thorough knowledge of SEO, PPC, search ranking, and optimization factors.
Valid driver's license.

Nice To Haves

HTML/CSS skills.
Adobe Creative Suite skills.

Responsibilities

Develop and execute strategic marketing plans and integrated campaigns to drive lead generation.
Optimize core sales and marketing tools.
Drive website traffic through SEO, content marketing, social media, PPC, and retargeting.
Convert new website visitors into high-quality leads for AV/IT Integration services.
Nurture and engage existing customers to generate repeat business and referrals.
Manage and mentor marketing staff and build team capabilities.
Create content and monitor marketing metrics and KPIs.
Manage and optimize the redesigned website and content experience.
Manage the outside marketing agency responsible for the website redesign and collaborate with the agency on future projects.
Manage SEO execution and analysis, including on-page and off-page SEO.
Optimize organic search performance and set goals based on click-through rates, traffic, and conversions.
Research competitors and stay current with AEO/SEO trends, tactics, and tools.