Director of Marketing

Gamers Choice•New York, NY

2d•$140,000 - $170,000•Onsite

About The Position

The Director of Marketing owns the growth of this brand. That means scaling our social following to 100K+ on Instagram, TikTok, and YouTube, converting our email list into a consistent salesdriver, and driving the kind of anticipation around our retail launch that turns opening day into an event. This role moves fast and owns results end to end. Marketing here isn't a support function; it's a growth engine. Time and intensity expectations: This is a high-presence, high-intensity role. The Director of Marketing is expected to work a baseline of five days per week and long days as required, especially during peak volume, launches, and operational transitions. This pace is required at the current stage of the company. If you are optimizing for predictable hours or strict boundaries over business outcomes, this role will not be sustainable. Who this role is for: The Director of Marketing is a builder at heart. You have grown brands from early stages with limited resources, a small team, and no playbook handed to you. You figure out what works, build the infrastructure around it, and keep moving. You don't need a large budget or a full team to make things happen; you need a clear goal and the autonomy to go after it. Direction and hand-holding are not part of this role; ownership is.

Requirements

6-10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
Proven success in building and scaling e-commerce marketing strategies across acquisition, retention, and brand.
Deep fluency in paid media, organic content, email/lifecycle marketing, and analytics.
Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
Strong data literacy, comfortable with CAC, ROAS, LTV, churn, and channel attribution.
Excellent leadership, communication, and cross-functional collaboration skills.

Nice To Haves

Experience in the collectibles, gaming, or hobby e-commerce industry.
Track record of successful campaign launches across TikTok, YouTube, and Whatnot.
Experience hiring and managing a marketing team from the ground up.

Responsibilities

Own all marketing outcomes, audience growth, revenue performance, content output, and channel effectiveness.
Drive customer discovery, build campaigns and content that bring new customers to Gamer's Choice, and create clear, compelling reasons for collectors and players to sell their inventory to us.
Generate revenue through the website, identify and execute on opportunities across email, paid media, social, and organic channels that turn our audience into buyers.
Build our audience, grow our social following to 100K+ on Instagram, TikTok, and YouTube through consistent, high-quality content and community engagement.
Activate the email list, treat it as a direct revenue channel, not a broadcast tool. Build flows, campaigns, and offers that drive repeat purchases and consistent sales.
Build hype for the new store launch, own the marketing strategy around our retail launch from awareness to opening day, making it a moment the community shows up for.
Drive content output, push 5+ pieces of content per day across platforms, hands-on when necessary, while building the systems that make it sustainable.
Build the marketing infrastructure from scratch, the workflows, tools, processes, and cadences that don't exist yet are yours to create.
Identify and pursue influencer, creator, and partnership opportunities that grow the brand authentically within the TCG community.
Implement attribution and analytics frameworks so performance is measurable and decisions are data-driven.
Hire and develop marketing talent as the team and budget grow.