Directors of Marketing

Demco•Madison, WI

16h•Remote

About The Position

Demco is seeking two strategic marketing leaders to drive growth for their Supplies & Equipment and Furnishings divisions. These roles will translate business priorities into customer-focused strategies and measurable results, supporting libraries and schools. The ideal candidates will shape growth for a business with a meaningful purpose, focusing on areas like e-commerce, demand generation, customer acquisition and retention, or consultative sales and complex buying journeys. You will lead the marketing strategy, roadmap, performance, and budget for your assigned category, using customer insights and market trends to improve results. Collaboration with Product Management, Ecommerce, Sales, Creative, and Marketing Operations is key to creating a consistent customer experience. You will also set campaign direction, coach team members, and present performance insights to executive leadership.

Requirements

A bachelor’s degree in Marketing, Business Administration, Communications or a related field; a master’s degree is preferred.
10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.

Nice To Haves

For Supplies & Equipment Focus: Experience in e-commerce-led growth, demand generation and customer lifecycle strategy.
For Furnishings Focus: Experience in aligning marketing with consultative sales and complex buying journeys.

Responsibilities

Own the marketing strategy, annual roadmap, performance and budget for your assigned business category.
Translate business and financial objectives into clear marketing priorities, investments and go-to-market plans.
Use customer insight, market trends, competitive intelligence and performance data to identify opportunities and improve results.
Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a consistent customer experience.
Set campaign direction, coach and develop team members, and build a culture of accountability, collaboration and continuous improvement.
Present performance insights and strategic recommendations to executive leadership.