Director of Marketing, North American Repair

Solera•Westlake, TX

About The Position

Solera is the global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. Serving over 280,000 customers in 120 countries, Solera empowers partners to streamline operations, improve customer experiences, and make data-driven decisions through advanced AI and integrated technology solutions. We are seeking a dynamic Marketing Business Leader to accelerate growth in our Repair Solutions business. The successful candidate will have a proven track record of partnering with sales and product management to develop effective strategies for growing new bookings and revenue. Thought leadership on growth strategies is essential, as are highly effective execution skills. In particular, we require someone with the mindset and motivation to own the business success. Industry-Centric Marketing for Repair: Strategic Planning: ·Develop and execute targeted marketing strategies for repair solutions that align with Solera’s business goals and industry trends. ·Ensure marketing strategies are informed by deep subject matter expertise in mechanical shops (Independent or multiple shop operators (MSOs)) and salvage yards. ·Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy. ·Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives. Industry Positioning & Thought Leadership: ·Lead efforts to position Solera’s repair solutions as the premier choice for repair MSOs, mechanical shops and salvage yards. ·Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs. ·Establish Solera as a thought leader in auto repair and recycling space. Market Awareness & Competitive Insights: ·Conduct ongoing market research to stay ahead of industry trends, regulatory shifts, customer pain points, and competitive landscapes. ·Deeply understand the challenges and business dynamics of each of the target audiences listed above. ·Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional networks) to engage these audiences. Campaign Management & Demand Generation: ·Develop and manage marketing campaigns that drive awareness, engagement, and demand. ·Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth. ·Partner with sales teams to create targeted campaigns that resonate with decision-makers in repair ecosystems. Client Engagement & Value Communication: ·Build strong relationships with key stakeholders in the repair and recyclers industries, acting as a strategic marketing partner. ·Gain a deep understanding of customer pain points such as repair cycle time challenges, and cost pressures and craft marketing strategies that directly address them. ·Develop customer case studies, testimonials, and industry success stories to demonstrate Solera’s impact. Content Strategy & Storytelling: ·Develop high-impact messaging that speaks to the needs of repairers, ensuring alignment with industry language and priorities. ·Collaborate with internal experts, product teams, and external stakeholders to produce compelling content across digital, print, and event channels. Analytics, Optimization & Reporting: ·Leverage data analytics tools to measure campaign effectiveness and optimize marketing efforts. ·Provide insights that inform decision-making, demonstrating the ROI of marketing initiatives. ·Continuously refine strategies to ensure alignment with evolving market conditions and customer expectations. Team Leadership & Collaboration: ·Build and lead a high-performing marketing team focused on repair solutions. ·Foster a collaborative and results-driven culture that reflects Solera’s commitment to industry leadership and innovation.

Requirements

Minimum of 8+ years of marketing experience, with at least 3+ years in a leadership role.
Proven success in developing and executing marketing strategies tied to revenue and business growth.
Deep knowledge of the auto repair and salvage yard industry preferred.
Ability to identify industry pain points, articulate compelling value propositions, and determine the most effective marketing channels.
Strong analytical, strategic thinking, and communication skills, with a track record of data-driven decision-making.
Experience in demand generation, campaign management, and content marketing tailored to B2B audiences in the automotive sectors.
Education: Bachelors in Marketing, Business, or a related field.

Responsibilities

Develop and execute targeted marketing strategies for repair solutions that align with Solera’s business goals and industry trends.
Ensure marketing strategies are informed by deep subject matter expertise in mechanical shops (Independent or multiple shop operators (MSOs)) and salvage yards.
Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy.
Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives.
Lead efforts to position Solera’s repair solutions as the premier choice for repair MSOs, mechanical shops and salvage yards.
Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs.
Establish Solera as a thought leader in auto repair and recycling space.
Conduct ongoing market research to stay ahead of industry trends, regulatory shifts, customer pain points, and competitive landscapes.
Deeply understand the challenges and business dynamics of each of the target audiences listed above.
Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional networks) to engage these audiences.
Develop and manage marketing campaigns that drive awareness, engagement, and demand.
Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth.
Partner with sales teams to create targeted campaigns that resonate with decision-makers in repair ecosystems.
Build strong relationships with key stakeholders in the repair and recyclers industries, acting as a strategic marketing partner.
Gain a deep understanding of customer pain points such as repair cycle time challenges, and cost pressures and craft marketing strategies that directly address them.
Develop customer case studies, testimonials, and industry success stories to demonstrate Solera’s impact.
Develop high-impact messaging that speaks to the needs of repairers, ensuring alignment with industry language and priorities.
Collaborate with internal experts, product teams, and external stakeholders to produce compelling content across digital, print, and event channels.
Leverage data analytics tools to measure campaign effectiveness and optimize marketing efforts.
Provide insights that inform decision-making, demonstrating the ROI of marketing initiatives.
Continuously refine strategies to ensure alignment with evolving market conditions and customer expectations.
Build and lead a high-performing marketing team focused on repair solutions.
Foster a collaborative and results-driven culture that reflects Solera’s commitment to industry leadership and innovation.