Director of Marketing & Member Services

Wexford Hilton Head•Hilton Head, SC

About The Position

This position is minimally supervised and has supervisory responsibility. The role involves creating the annual plan and budget for Marketing and Member Services, attending monthly Board of Director meetings for communication needs, and maintaining marketing trends reports and data. The Director will also supervise and support the Member Services Coordinator, coordinate audio/visual components for meetings, and facilitate electronic voting processes. Externally, the role is responsible for all marketing campaign development, collateral development, social media management, digital and non-digital advertising, professional photo and video shoots, press releases, media inquiries, maintaining the Realtor database, and coordinating Realtor events. Internally, the Director is responsible for eBlast communications to members, developing quarterly newsletters, maintaining and updating the website and mobile app, creating various departmental communications, and working with the Member Services Coordinator on member communications at the Clubhouse and common facilities. The role also facilitates the new member onboarding process, manages the Wexford Ambassador program, and supports the communication needs of various committees and member initiatives. Collaboration with the Marketing Committee and General Manager on special projects and oversight of campaigns is also a key function. This position has access to confidential information, including property owner files, email communications, annual budgets, and reports.

Requirements

Bachelor’s degree in Journalism, Communications, Marketing or Business Management
Three (3) years of related experience
Proficient with English grammar
Skills in news-style writing, featuring writing, copywriting, proofreading and editing.
Strong verbal and written communication skills.
Proficient in MS Word, MS Excel, MS Outlook, MS PowerPoint.
Ability to establish and maintain effective relationships with the Property Owners, other supervisory/administrative staff, employees, guests, Realtors and the public.
Ability to make decisions and solve Property Owner requests and concerns in a timely manner.
Ability to maintain confidentiality of all member information.
Ability to effectively prioritize workload and self-start on projects.
Ability to handle stressful situations in a professional manner.
Knowledge of and ability to perform required role during emergency situations.
Team player with a positive attitude.
Strong analytical and problem-solving skills.
Excellent attention to detail.

Nice To Haves

Hospitality experience is considered a plus
Knowledge of Club Essential Software a plus.
Experience with graphic design software.

Responsibilities

Create Annual Plan and Budget for Marketing and Member Services.
Attend monthly Board of Director Meetings for Communication needs.
Maintain marketing trends reports and Wexford marketing data.
Supervise and support Member Services Coordinator.
Coordinate Audio/Visual components for membership and Board of Directors meetings.
Coordinate and facilitate electronic voting (eVoting) processes.
Responsible for all marketing campaign development, including targets, positioning, tag lines, domains, key messages and dissemination plan.
Responsible for collateral development and instituting the brand style guidelines.
Develop content calendar for social media and facilitate social media posts.
Manage digital marketing campaign parameters, graphics, and data.
Oversee non-digital advertising efforts, including ad development, advertorial copy and placement.
Coordinate and oversee professional photo and video shoots.
Write and distribute press releases and respond to media inquiries.
Maintain Realtor database and draft/send monthly eBlasts to the Realtor community.
Coordinate Realtor events and participate in HHAAOR activities.
Work with the Member Services Coordinator to facilitate prospective member tours.
Attend Professional Club Marketing Association meetings.
Responsible for eBlast communication to the members, including the Weekly Update, Clubhouse Corner, and as-needed updates, alerts or specialty communications.
Develop quarterly newsletter – coordinate contributors, proofread/edit, and disseminate.
Maintain and update both public and private portions of the website and mobile app, including but not limited to the Real Estate webpage, website calendar of events, announcements, Board Minutes, GM Report, Financials, Forms, etc.
Create/Edit flyers, letters, invitations and other communications in support of all departments.
Work with the Member Services Coordinator on member communications at the Clubhouse and Common facilities, including but not limited to televisions, bulletin boards and event flyers.
Work in collaboration with the Member Services Coordinator to facilitate the new member onboarding process including account setup, orientation, and planning and execution of new member events.
Manage the Wexford Ambassador program for new and prospective members.
Support communication needs of the Board, Nominating Committee, Yacht Club, Clubs/Groups, Foundation and other member initiatives.
Work closely with the Marketing Committee and General Manager on special projects, annual plan development, and oversight of campaigns.
Coordinate, schedule and attend the monthly Marketing Committee meetings as well as review the meeting minutes before distribution.
Oversee Strategic Plan efforts related to marketing and communications.