Director of Marketing

CargoSprint

11d•Remote

About The Position

We are looking for a Director of Marketing who is builder-first, data-obsessed, and AI-native. This is not a brand stewardship role — it's a revenue generation role. You will own the full marketing function and be directly accountable for pipeline creation, sales enablement, and account penetration across a complex, relationship-driven B2B market.

Requirements

7+ years of B2B marketing experience, with demonstrated ownership of pipeline targets.
Hands-on ABM experience — programs you've built, run, and measured, not just advised on.
Deep outbound expertise: multi-touch sequences, cold email optimization, LinkedIn campaigns, and enrichment data stacks.
AI-native operator — you are actively using Claude (or building with the API), running your own agents or automations, and applying AI across research, content, personalization, and ops. This is non-negotiable.
Proficient in our GTM stack: HubSpot (MAP + CRM), Salesforce (SFDC partner with Sales), and Gong (conversation intelligence + enablement). You use these tools deeply, not just functionally.
Strong sales enablement track record — you've built collateral libraries, run enablement sessions, and worked shoulder-to-shoulder with AEs.
Analytically rigorous: you live in dashboards, not brand decks.
You think in terms of revenue, not impressions.
You're comfortable in ambiguity and energized by building systems from scratch.
You communicate with clarity and the economy. You've read Working Backwards. You write memos, not decks (but make a mean deck too).
You hold yourself to a high bar and move fast without burning people out.
You lead with curiosity: you know what you don't know and close the gap quickly.

Nice To Haves

Experience marketing into a small, named universe of enterprise accounts (think: 150–200 accounts, each worth $100K+).
Background in FinTech, or a similarly complex B2B vertical.
Experience at growth-stage company.

Responsibilities

Own the top-of-funnel number. Build and run multi-channel outbound programs (email, LinkedIn, direct mail, events) targeting enterprise accounts across the marine terminal, ocean freight, and drayage sectors.
Design and execute ABM campaigns against named accounts — from initial awareness through to opportunity creation — in close coordination with the sales team.
Manage and optimize marketing attribution with RevOps to ensure full pipeline visibility across HubSpot and Salesforce.
Build marketing workflows and content engines powered by AI — from ICP research and personalization at scale to campaign sequencing and performance analysis.
Develop and maintain custom AI agents using Claude and internal tooling to automate repetitive marketing workflows and accelerate content production.
Champion an experimentation mindset: test, measure, kill or scale, repeat.
Stay at the leading edge of how AI is reshaping B2B go-to-market and bring that knowledge in-house fast.
Partner tightly with Sales to ensure every rep has the messaging, collateral, and market context to run a tight sales cycle.
Use Gong to analyze call recordings, extract winning patterns, surface competitive intelligence, and feed insights back into enablement materials and campaign messaging.
Develop and maintain a high-quality asset library: battle cards, one-pagers, renewal decks, competitive tear-downs, objection-handling guides, and ROI calculators.
Build and run the win/loss and competitive intelligence program.
Define and maintain the company's voice and positioning — authoritative, data-driven, customer-centric.
Drive trade publication presence, conference strategy, and executive visibility in the supply chain and freight tech ecosystem.
Manage external agency and vendor relationships; know when to build in-house vs. contract out.
Own the marketing P&L. Every dollar should be traceable to pipeline or retention impact.
Operate lean by leveraging AI agents, contractors, and smart tooling before adding headcount.