Director of Marketing

ON TOP ROOFING INC•Centerville, UT

11d•$130,000 - $160,000•Onsite

About The Position

The Marketing Director is responsible for developing and executing the company’s overall marketing strategy to drive growth, strengthen brand awareness, and generate qualified leads. This leader will oversee all aspects of marketing, including digital campaigns, content creation, brand management, social media, events, and partnership marketing. The ideal candidate is both strategic and hands-on—comfortable leading a team, managing external vendors, and executing initiatives that directly support revenue goals.

Requirements

Proven success developing and executing multi-channel marketing campaigns
Strong understanding of digital marketing, branding, and analytics
Excellent leadership, communication, and project management skills
Excellent oral and written communication skills
Ability to work independently, manage multiple projects, and meet deadlines
High attention to detail with a commitment to accuracy
Proven ability to work collaboratively across departments
Experience in the construction, roofing, or home services industry.
Familiarity with CRM and marketing platforms (HubSpot, Salesforce, Google Ads, Meta Business Suite, etc.)
Bachelor’s degree in Marketing, Business, Communications, or related field
7+ years of marketing experience with at least 3 years in a leadership role

Nice To Haves

Creative design or video production experience a plus

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with company goals
Lead brand positioning, messaging, and market differentiation strategies across all divisions
Collaborate with executive leadership and sales teams to align marketing campaigns with business objectives
Analyze market trends, customer insights, and competitor activities to identify growth opportunities
Oversee digital marketing efforts including SEO, PPC, email marketing, and social media
Manage the company’s website, ensuring content, design, and performance support brand objectives
Develop marketing collateral (brochures, presentations, case studies, etc.) to support business development
Coordinate media buying, sponsorships, community events, and PR opportunities
Manage relationships with paid media, SEO, creative, and door-knocking partners to ensure accountability and performance.
Set clear goals, review analytics, and hold agencies to lead generation and conversion benchmarks.
Coordinate cross-channel campaigns to maintain consistency in messaging and creative.
Ensure consistent brand identity across all marketing channels and materials
Create and oversee the content calendar, including blog posts, newsletters, and videos
Lead storytelling efforts that highlight customer success, company culture, and community engagement
Work with external partners to optimize paid media campaigns (Google, Meta, LSA, etc.) for lead quality and cost efficiency.
Support field marketing initiatives like door-knocking, events, and referral programs to strengthen local market presence.
Develop and oversee strategies to improve conversion at every stage of the funnel — from awareness to estimate to closed sale.
Build, mentor, and manage an internal marketing team (designers, content creators, coordinators)
Manage relationships with outside vendors, creative agencies, and media partners
Establish clear KPIs and report regularly on marketing performance and ROI
All other duties as assigned