Director of Marketing

Big Blue Marble Academy•Atlanta, GA

10d

About The Position

The Director of Marketing serves in a vital leadership capacity, overseeing the development and assessment of strategic marketing and communication initiatives designed to cultivate brand awareness, foster community engagement, and drive lead and enrollment growth. A key member of the Marketing and Enrollment team, this individual bridges the gap between high-level strategy and tactical execution to achieve institutional enrollment goals. The successful candidate will demonstrate a blend of strategic vision and practical expertise in managing multi-channel campaigns and mission-aligned content creation within an educational setting.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Education Administration, or related field (Master’s preferred).
Minimum of 7 years of experience in marketing, with at least 2 years in education, family services, or early childhood settings.
Proven record of successful campaign management and lead generation in mission-driven or educational organizations.
Strong understanding of early childhood developmental stages and the parent decision-making process.
Exceptional storytelling, editing, and creative communication abilities.
Proficiency in digital tools (Google Analytics, Mailchimp, HubSpot, Canva, CRM systems).
Data interpretation and reporting skills for executive leadership.
Ability to balance multiple priorities and manage projects to deadlines.
Mission-driven with a deep respect for early childhood education and family partnerships.
Collaborative and empathetic communicator with community-minded values.
Creative, adaptable, and strategic thinker with attention to detail.
Committed to diversity, equity, inclusion, and belonging principles in all marketing efforts.

Nice To Haves

Master’s degree

Responsibilities

Lead the design and implementation of an annual strategic marketing roadmap that supports institutional priorities and enrollment targets.
Collaborate across departments and within the Marketing and Enrollment team to drive initiatives from conceptualization to fruition.
Cultivate the brand voice and maintain rigorous adherence to visual identity and messaging standards across all communication channels.
Perform market research and competitive landscape analyses to refine brand positioning and capitalize on emerging growth opportunities.
Provide expert counsel to executive leadership regarding brand strategy, audience segmentation, and the effectiveness of marketing investments.
Ensure marketing objectives are deeply integrated with educational outcomes and student developmental milestones.
Manage online visibility through SEO, Google Ads, remarketing campaigns, and data analytics tools.
Oversee social media strategy to engage parents, educators, and community stakeholders with creative, mission-aligned content.
Monitor paid digital campaigns and performance dashboards to assess reach, engagement, and conversion rates.
Develop and manage CRM workflows to nurture prospective families from initial inquiry through enrollment.
Plan and oversee production of original, high-quality content including blogs, newsletters, videos, and brochures that reflect early learning excellence.
Liaise with teachers and program staff to capture authentic stories from the classroom.
Write and edit press releases and manage relationships with media outlets to promote events, milestones, and achievements.
Ensure accessibility, inclusivity, and ethical representation in all marketing communications.
Partner with admissions and early learning staff to design lead-nurturing funnels and retention strategies.
Create marketing assets for open houses, school tours, and community events.
Track and analyze lead generation metrics from inquiries to enrollments using the CRM system.
Coordinate parental feedback loops and measure satisfaction against marketing outcomes.
Build relationships with community organizations, local businesses, and family networks to promote the center as a trusted educational partner.
Represent the organization at family expos, local fairs, and child development events.
Support the advancement office in donor relations campaigns or grant-funded outreach initiatives.
Maintain compliance with all advertising standards, privacy laws (COPPA, FERPA), and brand guidelines.
Serve as project manager across the marketing and enrollment team to ensure deadlines are met and project stay within the marketing purview are completed.