Director of Marketing, CTE

Stukent•Idaho Falls, ID

About The Position

The Director of Marketing (CTE) leads the strategy, execution, and performance of marketing efforts that drive awareness, adoption, and growth across Stukent’s CTE product portfolio. This role connects product value to real-world outcomes, helping teachers understand how Stukent CTE enables students to learn, simulate, and certify their knowledge in Career & Technical education. This position operates as a strategic partner across Sales, Portfolio & Product - owning overall marketing strategy, lead generation, and project execution while building a scalable marketing engine that supports long-term growth. Stukent CTE has developed proven Playbooks, Products, and People to succeed in CTE. This role is responsible for overseeing the execution of those Playbooks as it relates to marketing. At the same time, as Stukent CTE continues to expand into new CTE Clusters, this role sits at the Leadership table to build out, create, and execute on new parts of those Playbooks. The ideal candidate is proactive, hard-working, accountable, a self-starter, and an excellent communicator. They care deeply and take responsibility for their work while contributing meaningfully to the success of their team. They are driven to improve the teacher experience and are deeply curious, constantly learning, applying insights, and sharing knowledge with others. They are persistent and perceptive, collaborative and kind, detail-oriented and diligent, strategic, and thrive in a collaborative, fast-moving environment. Most importantly, they embrace learning, deliver results, work hard, and have fun along the way.

Requirements

8+ years of marketing experience
Experience owning go-to-market strategy
Background in B2E, SaaS, or ed-tech preferred
Experience with educators or institutions is a plus
Strategic, execution-oriented, & bias for action
Strong understanding of modern marketing
Data-driven decision-making
Excellent communication and storytelling
Proven cross-functional leadership and problem-solving skills

Responsibilities

Own and execute the marketing strategy for Stukent’s CTE offerings
Partner with Revenue & Portfolio on go-to-market playbooks
Drive Pipeline and Revenue through integrated campaigns
Establish KPIs and accountability for outcomes
Join Revenue & Portfolio to manage CTSO & other Partnership relationships
Drive lead generation programs through various channels including Conferences, Email Marketing, Webinars, Social Media, Website Updates, & Sales Enablement
Optimize digital marketing efforts
Align closely with Sales on pipeline generation
Continuously test and improve performance
Evolve Stukent’s CTE brand and positioning for each Cluster
Translate product capabilities into compelling messaging
Ensure consistency across all channels
Develop deep understanding of CTE teachers and CTE trends
Develop deep understanding of Stukent CTE’s products
Use insights from both of the above to inform strategy and messaging
Identify expansion opportunities
Partner with Product, Sales, and Customer Success
Ensure alignment between marketing and revenue execution
Influence roadmap through market insights
Build, develop, and lead a high-performing marketing team
Establish scalable processes and structure
Manage vendors and agencies
Foster accountability and continuous improvement