CA: Director of Marketing & Communications

Green Dot Corporation•Los Angeles, CA

7d•$125,000 - $137,000•Onsite

About The Position

The Director of Marketing and Communications leads Green Dot Public Schools’ overall communications and marketing strategy. Working closely with organizational leadership, the Director directs internal and external communications to increase student enrollment, attract high-quality talent, maintain strong community ties, and distinguish Green Dot as a leader in public education. The role leads a team that equips schools with the tools to share their stories and achieve their goals. It reports to the Chief of Staff and is part of Green Dot’s central office team in Los Angeles. The Director develops organization-wide and school-specific student recruitment strategies, manages integrated campaigns and recruitment marketing budgets, and uses performance data to improve reach, lead generation, and enrollment outcomes. The role also leads communications, public relations, digital strategy, brand positioning, media relations, and crisis communications; oversees creative direction and content development; supports advocacy and organizational initiatives; and sets team priorities, workflows, budgets, and performance measures. The ideal candidate has substantial strategic marketing or communications experience, strong writing and leadership skills, and a record of developing integrated campaigns and using analytics to improve results. A bachelor’s degree or higher is required. Education or nonprofit experience, knowledge of the Los Angeles education landscape, and Spanish fluency are preferred. Candidates must pass a TB test and background check at the time of offer. The role requires consistent attendance during scheduled hours; flexibility is limited by classroom or operational requirements.

Requirements

At least five years of strategic marketing, communications, digital marketing, public relations, or related experience; eight years preferred.
Demonstrated success developing and executing integrated marketing campaigns, preferably with measurable results in lead generation, audience acquisition, conversion, or enrollment growth.
Experience using marketing analytics and performance data to evaluate campaign effectiveness, inform strategy, and improve results.
Bachelor’s degree or higher from an accredited college or university.
Excellent writing, verbal communication, presentation, editing, and proofreading skills, including the ability to develop persuasive messages for diverse audiences.
Ability to develop compelling brand messaging and creative assets that resonate with target audiences and advance strategic goals.
Experience managing and developing direct reports, budgets, and external vendors, freelancers, or consultants.
Strong project management skills, including prioritizing competing demands, managing multiple campaigns, and delivering high-quality work on deadline.
Ability to build relationships and collaborate effectively with internal and external stakeholders, including school leaders and cross-functional teams.
Strong leadership skills, sound judgment, initiative, and commitment to developing creative, data-informed solutions.
Ability to thrive in a fast-paced, data-driven nonprofit environment while balancing strategic planning with hands-on execution.
Passion for education and belief that every child can succeed.
Ability to pass a TB test and background check at the time of offer.
Ability to maintain positive relations with colleagues at all levels, including central office staff and school-site administrators and staff.
Ability to manage multiple projects while maintaining project details, meeting or exceeding goals, delivering high-quality work, and bringing joy to the work.
High level of personal responsibility, a growth mindset, and a strong work ethic; dependability, humility, a sense of humor, and commitment to Green Dot’s mission and communities.
Consistent attendance during scheduled work hours; flexibility is limited by classroom or operational requirements.

Nice To Haves

Eight years of strategic marketing, communications, digital marketing, public relations, or related experience.
Experience in education or the nonprofit sector.
Knowledge of the Los Angeles education landscape and education reform.
Fluency in Spanish, written and verbal.

Responsibilities

Develop and implement organization-wide and school-specific marketing strategies and campaigns for student recruitment, enrollment growth, and student retention.
Create targeted marketing plans for individual schools based on enrollment goals, local market conditions, prospective family needs, and each school’s programs, strengths, and value proposition.
Lead integrated recruitment campaigns across digital advertising, search, social media, email, websites, direct mail, print advertising, and community-based channels.
Partner with school leaders and enrollment teams to identify priorities and enrollment barriers and ensure strategies address local community needs.
Oversee development of marketing materials, including school profiles, videos, testimonials, digital content, print collateral, and campaign assets.
Establish and monitor marketing performance indicators, analyze campaign data, and continuously improve performance.
Manage recruitment marketing budgets and prioritize investments based on enrollment goals, campaign performance, and organizational needs.
Identify and execute opportunities to increase Green Dot’s visibility and standing among prospective students, families, and other audiences.
Develop communications, public relations, and marketing plans that advance Green Dot’s mission and support recruitment, retention, fundraising, advocacy, and stakeholder engagement.
Develop Green Dot’s brand identity, positioning, and key messages.
Lead digital communications strategy across organizational and school websites, search engine marketing, social media, email, and emerging channels.
Develop proactive media relations strategies and cultivate relationships with major media outlets, local television affiliates, education publications, and community-based media.
Create media pitches, press releases, op-eds, talking points, profiles, and other communications materials; monitor news and trends for opportunities to advance organizational priorities.
Manage crisis communications planning and execution with organizational leadership.
Ensure communications are clear, compelling, accessible, and consistent with Green Dot’s mission, values, and strategic priorities.
Oversee the conceptualization and development of on-brand creative assets and campaigns for recruitment, fundraising, organizational communications, and other strategic priorities.
Guide creative concepts, storytelling, and visually engaging materials that resonate with target audiences and support intended outcomes.
Oversee development of newsletters, direct mail, digital and print advertising, school marketing materials, annual reports, videos, and other communications assets.
Develop and maintain creative templates, brand guidelines, and marketing toolkits for Green Dot and individual schools.
Copy edit and improve programmatic, recruitment, organizational, and fundraising materials for clarity, accuracy, consistency, and effectiveness.
Evaluate and improve creative approaches based on audience insights, marketing trends, and campaign performance.
Collaborate with the Director of Advocacy & Community Engagement and Chief of Staff to align communications and marketing with organizational priorities.
Support advocacy initiatives through strategic messaging, content development, and communications planning.
Provide public relations and communications support for organizational initiatives, school events, and key announcements.
Set a clear vision, priorities, and measurable goals for the Marketing and Communication team, with student recruitment marketing, school renewals, and fundraising as primary objectives.
Build team capacity, clarify roles and responsibilities, and support team members in managing projects and delivering results.
Develop and manage departmental budgets, oversee vendors and agency partnerships, and allocate resources to maximize impact.
Establish efficient workflows, project management processes, and performance measures.
Monitor progress toward goals and use data and team feedback to improve team effectiveness.

Benefits

Medical coverage options, including Anthem Vivity HMO and medical PPO and EPO plans.
Dental and vision care coverage, including 100% employer-paid options.
Employee Assistance Program, 100% employer-paid.
Life and AD&D insurance, 100% employer-paid, with optional term coverage.
Short- and long-term disability insurance, 100% employer-paid.
Flexible Spending Accounts for health and dependent care.
Monthly parking for Central Office-based employees, 100% employer-paid.
Wellness programs and resources.
Financial planning and coaching access.
Optional non-matching 401(k) plan.
Potential annual performance-based compensation increases and annual bonuses.
Potential stipend work opportunities.
Approved family care and/or medical leave (unpaid).
Generous paid time off.
Potential for occasional or recurring remote work opportunities.