Director of Marketing and Business Development

Ernest Health•Weslaco, TX

4h•Onsite

About The Position

Weslaco Regional Rehabilitation Hospital in Weslaco, Texas, is seeking a Director of Marketing and Business Development. The hospital provides inpatient rehabilitation for patients recovering from strokes, neurological injuries, orthopedic surgeries, and other disabling conditions. It is part of Ernest Health and serves a diverse community in a Spanish- and English-speaking, family-oriented environment. The Director is primarily responsible for planning and executing the hospital’s marketing, public relations, and sales efforts to support full occupancy. The role manages and directs the Marketing and Business Development Department, provides hospital administration with summaries and recommendations based on market research, and coordinates the production and placement of advertisements. The Director is expected to integrate the hospital’s mission and Guiding Principles into daily practice. Ernest Health offers recognition, wellness, and retention programs, along with employee feedback opportunities. Benefits include medical plan options, flexible spending and health savings accounts, dental and vision coverage, a 401(k) with employer matching, life insurance, short- and long-term disability, an Employee Assistance Program, wellness challenges with participation incentives, and earned time off accruing from the start date.

Requirements

Three to five years of current experience in healthcare; hospital or sales experience is preferred.
Supervisory or leadership experience.
Current, valid, and active driver’s license, auto insurance, and a clean driving record.
Ability to travel using publicly available air and ground transportation.
Demonstrated understanding of patient mix, regulatory requirements, reimbursements, and other factors affecting hospital operations.
General computer skills, including data entry, word processing, email, and record management.
Effective organizational and time management skills.
Effective written and verbal communication skills.
Ability to maintain quality and safety standards and proper confidentiality.
Ability to work closely and professionally with others.
Ability to develop and implement strategic sales plans.
Ability to meet tight deadlines for reports, plans, projects, and other responsibilities.

Nice To Haves

Strong background in client services and relationship management.
Bachelor’s degree in a healthcare field, marketing, or a related field.

Responsibilities

Plan and execute marketing, public relations, and sales efforts to ensure full occupancy of the facility.
Manage and direct staff in the Marketing and Business Development Department.
Provide administration with summaries and recommendations from market research evaluations.
Coordinate the production and placement of advertisements.
Integrate the hospital’s mission and Guiding Principles into daily practice.