Director Sales and Marketing (Business Development)
About The Position
Woodstock Valley Health and Rehabilitation is seeking a qualified, dynamic, and results-driven Director of Sales and Marketing, also referred to as Director of Business Development. This full-time role leads census development, builds and maintains relationships with referral sources, and implements strategic marketing initiatives to grow market share and strengthen the facility’s reputation in the healthcare industry. The position calls for a motivated, creative, relationship-focused leader who can work effectively in a fast-paced healthcare environment. The Director works with facility leadership and external partners to support occupancy and financial goals, coordinate admissions across multiple care centers, and develop local growth opportunities. Responsibilities also include community outreach, physician recruitment, marketing and business development activities, and evaluating admissions needs, care levels, services, and insurance coverage.
Requirements
- Bachelor’s degree required.
- Current unencumbered state license, as appropriate.
- At least three years of experience in business development, healthcare sales, or marketing.
- Strong understanding of public and commercial payer sources.
- Demonstrated ability to build relationships, develop strategic initiatives, and drive census growth.
- Excellent communication, negotiation, and leadership skills.
- Must be qualified, compassionate, and dedicated to achieving outstanding results.
Nice To Haves
- RN or LPN nursing degree preferred.
- Managed care or insurance experience preferred.
Responsibilities
- Exceed revenue targets through effective census development strategies.
- Build and maintain relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
- Assist with the company’s branding and market positioning.
- Provide backup coverage for center-level and liaison sales and marketing roles as needed.
- Develop and deliver education and community outreach programs to increase visibility and encourage referrals.
- Serve as a liaison between the facility and the community to foster positive engagement and referral activity.
- Identify and develop local-market partnerships using various platforms.
- Drive physician recruitment initiatives, program development, and quarterly on-site community events.
- Collaborate with leadership to meet occupancy and financial goals and support continued growth and stability.
- Lead the evaluation and coordination of admissions across multiple care centers.
- Plan and execute industry trade shows and business development activities.
- Maintain daily contact with potential referral sources, including hospitals, insurers, case management companies, and healthcare agencies, to maximize admissions.
- Conduct admission screenings to determine level of care, service requirements, and insurance coverage.
- Develop and implement strategies, systems, and processes to improve business outcomes and team performance.
Benefits
- Competitive salary commensurate with experience
- Comprehensive health, dental, and vision insurance
- 401(k)
- Paid time off and holidays
- Access to earned but unpaid wages in advance
- Scheduling app to find and book open shifts or request additional hours
- Innovative purchasing program with no interest, credit check, or hidden fees
- Free 24/7 online learning courses for senior care and health and human services
- Discounts of up to 20% on employee personal wireless accounts and auto rentals through designated vendors
- Employee Assistance Fund for eligible unexpected catastrophic situations
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What This Job Offers
Job Type
Full-time
Career Level
Director
