Business Development and Marketing Director

Lifepoint Health • Madison, MS

23h • Onsite

About The Position

The Business Development and Marketing Director is responsible for developing and implementing business and marketing plans for Baptist Memorial Rehabilitation Hospital - Madison. In collaboration with senior leadership, the director establishes strategic marketing plans to achieve facility objectives and builds relationships with managed care providers, Medicare, case managers, other payers, and hospital personnel to support a strong patient referral network and beneficial reimbursement arrangements. The role oversees the Marketing and Admission Team and may work across business development functions as needed.

The director develops and manages the marketing department’s operating budget; gathers and analyzes market, customer, competitor, community-needs, demand, utilization, and medical-staff information; and uses software tools, including LifePoint information systems, for statistical analysis and decision support. The position works with Financial Services and Information Systems on internal data gathering and distribution, measures the effectiveness of market development and penetration, and provides regular performance reports and presentations to the CEO/COO. The director also supports appropriate patient selection and helps patients and families make informed admission decisions.

Baptist Memorial Rehabilitation Hospital - Madison is a new 40-bed inpatient rehabilitation hospital in Madison, Mississippi, and is part of Lifepoint Health. The organization describes its mission as making communities healthier.

Requirements

• Clinical license or bachelor’s degree.
• Minimum of 5 years of healthcare management experience preferred.
• Strong forecasting, market-based planning, communication, and public relations skills.
• Valid driver’s license and clean driving record.

Nice To Haves

• At least 5 years of healthcare management experience is preferred.

Responsibilities

• Develop and implement business and marketing plans in collaboration with senior leadership.
• Create and maintain a comprehensive business plan with referral targets, insurance-rate targets, and action plans to evaluate the Clinical Liaison Team; review and update it at least quarterly.
• Continuously gather information about markets, customers, and competitors.
• Manage the clinical liaison and admissions teams and be able to perform across business development roles as needed.
• Develop and manage the marketing department’s operating budget.
• Develop and maintain a decision-support database covering community needs, demand forecasts, program and service utilization, competitive analysis, and medical staff utilization trends.
• Use LifePoint information systems and internal and external databases for statistical analysis.
• Coordinate with Financial Services and Information Systems on internal data gathering and distribution of demand and utilization information.
• Design systems to measure the effectiveness and results of market development and penetration.
• Ensure appropriate patient selection and assist patients and families with informed admission decisions.
• Create and implement annual and as-needed marketing plans and programs for the facility’s short- and long-term goals.
• Compare local, regional, and national research findings to identify potential cost and quality improvements by product line and physician practice pattern.
• Establish planning links with healthcare organizations and agencies to obtain research information; evaluate joint or shared program opportunities and coordinate external agency surveys.
• Work with managed care providers, key physicians, and program delivery personnel on business plans, situation analyses, feasibility studies, new or shared programs and services, and product-line development, enhancement, and differentiation.
• Maintain regular contact with referral sources, case managers, and managed care providers to support hospital revenue generation while maintaining quality patient care.
• Maintain measurement and tracking systems and deliver timely reports and presentations.
• Provide the CEO/COO with monthly and quarterly feedback on performance.
• Complete IU collaborative reports and meetings and Community Executive Leadership Team partner reports and meetings.
• Attend compliance and quality meetings for both facilities as needed.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision coverage, with medical plans starting at $10 per pay period.
• Life, accident, critical illness, and hospital indemnity insurance.
• Short- and long-term disability insurance.
• Paid family leave and paid time off.
• Higher education and certification tuition assistance.
• Loan assistance.
• 401(k) retirement package with company match.
• Mental, physical, and financial wellness programs, including free gym memberships, virtual care appointments, mental health services, and discount programs.
• Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director