Director Sales and Marketing (Business Development)
About The Position
The Director of Sales and Marketing, also called the Director of Business Development, leads census development efforts, builds and maintains referral relationships, and implements strategic marketing initiatives for Woodstock Valley Health and Rehabilitation. The role focuses on growing revenue and market share, strengthening the facility’s reputation, and supporting occupancy and financial goals in a fast-paced healthcare environment. The Director also coordinates admissions across multiple care centers, conducts admission screenings, and develops community outreach, education, physician recruitment, and business development activities. The position is full-time.
Requirements
- Bachelor's degree required.
- Current unencumbered state license, as appropriate.
- At least three years of experience in business development, healthcare sales, or marketing.
- Strong understanding of public and commercial payer sources.
- Demonstrated ability to build relationships, develop strategic initiatives, and drive census growth.
- Excellent communication, negotiation, and leadership skills.
- Qualified, compassionate, and dedicated to achieving outstanding results.
Nice To Haves
- RN/LPN nursing degree preferred.
- Managed care or insurance experience preferred.
Responsibilities
- Exceed revenue targets through effective census development strategies.
- Build and maintain relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
- Assist with company branding and market positioning.
- Provide backup coverage for center-level and liaison sales and marketing roles as needed.
- Develop and execute education and community outreach programs to improve visibility and encourage referrals.
- Act as a liaison between the facility and the community to foster engagement and referral activity.
- Use various platforms to identify and develop local-market growth partnerships.
- Drive physician recruitment initiatives, program development, and quarterly on-site community events.
- Collaborate with leadership to achieve occupancy and financial goals.
- Lead evaluation and coordination of admissions across multiple care centers.
- Plan and execute industry trade shows and business development activities.
- Maintain daily contact with potential referral sources, including hospitals, insurers, case management companies, and healthcare agencies, to maximize admissions.
- Conduct admission screenings to determine level of care, service requirements, and insurance coverage.
- Develop and implement strategies, systems, and processes to improve business outcomes and team performance.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive health insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Paid time off and holidays.
- Access to earned but unpaid wages in advance.
- Scheduling app to find and book open shifts or request additional hours; additional hours may be requested.
- Innovative purchasing program allowing employees to buy products and pay over time with no interest, credit check, or hidden fees.
- Free 24/7 online learning courses for senior care and health and human services, including courses that may support certifications or professional development.
- Discounts of up to 20% on employee personal wireless accounts and auto rentals through designated vendors.
- Employee Assistance Fund for confidential assistance in unexpected catastrophic situations.
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What This Job Offers
Job Type
Full-time
Career Level
Director
