Business Development and Marketing Director

Lifepoint Health • Madison, MS

8h • Onsite

About The Position

The Director of Business Development develops and implements business and marketing plans for Baptist Memorial Rehabilitation Hospital - Madison. Working with senior leadership, the director establishes strategic marketing plans to achieve facility objectives and manages the Marketing and Admission Team. The role builds and maintains relationships with managed care providers, Medicare, case managers, other payers, referral sources, physicians, and hospital personnel to strengthen the patient referral network and develop beneficial reimbursement arrangements.

The position oversees business development planning, market research, forecasting, budgeting, data systems, and performance tracking. It also supports patient selection and informed admission decisions, evaluates opportunities for new or shared programs and services, and reports on performance to executive leadership. The facility is a new 40-bed inpatient rehabilitation hospital in Madison, Mississippi.

Requirements

• Clinical license or bachelor's degree.
• Valid driver's license and clean driving record.
• Excellent skills in forecasting, market-based planning, communications, and public relations.

Nice To Haves

• A minimum of 5 years' experience in healthcare management is preferred.

Responsibilities

• Implement and update a comprehensive business plan, including census and mix forecasts, referral targets, insurance rate targets, and action plans to evaluate the Clinical Liaison Team.
• Continuously gather information about markets, customers, and competitors.
• Manage the clinical liaison and admissions teams and perform business development duties as needed.
• Develop and manage the marketing department's operating budget.
• Develop and maintain decision-support databases covering community needs, demand forecasts, program and service utilization, competitive analysis, and medical staff utilization trends; use available software and internal and external data for statistical analysis.
• Coordinate internal data gathering and distribution with Financial Services and Information Systems, and design systems to measure market development and penetration effectiveness.
• Ensure appropriate patient selection and assist patients and families in making informed admission decisions.
• Create and implement annual and as-needed marketing plans and programs supporting the facility's short- and long-term goals.
• Compare local, regional, and national research to identify potential cost and quality improvements by product line and physician practice patterns.
• Establish planning relationships with healthcare organizations and agencies, gather research information, evaluate joint or shared program opportunities, and coordinate external surveys.
• Work with managed care providers, physicians, and program delivery personnel on business plans, situation analyses, feasibility studies, and development or enhancement of programs, services, and product lines.
• Maintain relationships with referral sources, case managers, and managed care providers to support revenue generation while maintaining quality patient care.
• Maintain tracking systems and provide timely reports and presentations, including monthly and quarterly performance feedback to the CEO/COO.
• Complete IU collaborative reports and meetings.
• Participate in Community Executive Leadership Team partner reports and meetings.
• Attend compliance and quality meetings for both facilities as needed.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision coverage, with medical plans starting at $10 per pay period.
• Life, accident, critical illness, hospital indemnity, short-term disability, and long-term disability insurance.
• Paid family leave and paid time off.
• Higher education and certification tuition assistance and loan assistance.
• 401(k) retirement plan with company match.
• Mental, physical, and financial wellness programs, including free gym memberships, virtual care appointments, mental health services, and discount programs.
• Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director