Director Sales and Marketing (Business Development)

Avardis Health • Ashland, VA

6d

About The Position

The Director of Sales and Marketing, also referred to as Director of Business Development, leads census development, expands market share, and strengthens the facility’s reputation in the healthcare industry. The role focuses on building referral relationships, implementing strategic marketing initiatives, driving admissions and occupancy, and supporting growth across multiple care centers. It calls for a motivated, creative, relationship-focused leader who can work effectively in a fast-paced healthcare environment.

Requirements

• Minimum of three years of experience in business development, healthcare sales, or marketing.
• Current unencumbered state license, as appropriate.
• Strong understanding of public and commercial payer sources.
• Proven ability to build relationships, develop strategic initiatives, and drive census growth.
• Excellent communication, negotiation, and leadership skills.
• Must be qualified, compassionate, and dedicated to achieving outstanding results.

Nice To Haves

• Bachelor’s degree preferred.
• RN or LPN preferred.
• Managed care or insurance experience preferred.

Responsibilities

• Exceed revenue targets through effective census development strategies.
• Build and maintain relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
• Assist with company branding and market positioning.
• Provide backup coverage for center-level and liaison sales and marketing roles as needed.
• Develop and deliver education and community outreach programs to improve visibility and encourage referrals.
• Serve as a liaison between the facility and community, fostering positive engagement and referral activity.
• Use various platforms to identify and develop partnerships for local market growth.
• Drive physician recruitment initiatives, program development, and quarterly on-site community events.
• Collaborate with leadership to achieve occupancy and financial goals and support continued growth and stability.
• Lead the evaluation and coordination of admissions across multiple care centers.
• Plan and execute industry trade shows and business development activities.
• Maintain daily contact with potential referral sources, including hospitals, insurers, case management companies, and healthcare agencies, to maximize admissions.
• Conduct admission screenings to determine level of care, service requirements, and insurance coverage.
• Develop and implement strategies, systems, and processes to improve business outcomes and team performance.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision insurance.
• 401(k).
• Paid time off and holidays.
• Access to earned but unpaid wages in advance.
• Interest-free purchasing program with no credit check or hidden fees.
• Free online learning courses for senior care and health and human services, including courses that may support certifications or professional development.
• Discounts of up to 20% on employee personal wireless accounts and auto rentals through designated vendors.
• Employee Assistance Fund for confidential assistance in unexpected catastrophic situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed