Director of Marketing and Business Development

Ernest Health•Phoenix, AZ

15d•Onsite

About The Position

The Director of Marketing and Business Development is primarily responsible for planning and executing the hospital’s marketing efforts, including public relations, marketing, and sales, to ensure full occupancy. The role manages and directs the Marketing and Business Development Department staff to achieve budgeted average daily census and admissions goals. The Director provides administration with summaries and recommendations based on market research evaluations, coordinates the production and placement of advertisements, and works with clinical leadership to develop and promote new programs and services. The position strategically directs the functions of the Marketing and Admissions Department, establishes individual clinical liaison goals, and monitors sales calls, referrals, admissions, and outpatient visits. It also develops and conducts ongoing marketing and sales training for marketing teams. The Director integrates the hospital’s mission and Guiding Principles into daily practice.

Requirements

Three to five years of current healthcare experience; preferably in a hospital setting or sales.
Supervisory or leadership experience.
Current, valid, and active driver’s license, auto insurance, and a clean driving record.
Ability to travel using publicly available air and ground transportation.
Ability to understand patient mix, regulatory requirements, and reimbursement factors that affect hospital operations.
General computer skills, including data entry, word processing, email, and record management.
Effective organizational and time-management skills.
Effective written and verbal communication skills.
Ability to maintain quality and safety standards and proper confidentiality.
Ability to work closely and professionally with others.
Ability to meet tight deadlines for reports, plans, projects, and other responsibilities.
Ability to build strong relationships in an assigned territory using clinical and selling skills.
Strong clinical skills and a business-development mindset.
Passion for advocating for patients and assisting with the referral-to-admission process.

Nice To Haves

Licensure as a social worker, nurse, physical therapist, occupational therapist, or speech-language pathologist preferred.
Pharmaceutical sales experience is a plus.
Strong background in client services and relationship management preferred.
Bachelor’s degree in a healthcare field, marketing, or a related field preferred.

Responsibilities

Plan and execute marketing efforts, including public relations, marketing, and sales, to support full facility occupancy.
Manage and direct the Marketing and Business Development Department staff to achieve budgeted average daily census and admissions goals.
Provide administration with summaries and recommendations from market research evaluations.
Coordinate the production and placement of advertisements.
Work with clinical leadership to develop and promote new programs and services.
Strategically direct the functions of the Marketing and Admissions Department.
Develop individual clinical liaison goals and monitor sales calls, referrals, admissions, and outpatient visits.
Develop and conduct ongoing marketing and sales training for marketing teams.
Integrate the hospital’s mission and Guiding Principles into daily practice.
Develop and implement strategic sales plans.