Director of Growth Marketing

Segmed is seeking a Director of Growth Marketing with experience in the life science/medical devices industry. This role involves formulating and executing growth marketing strategies, collaborating with various teams, and optimizing the go-to-market approach. The ideal candidate should be a hands-on and analytical marketing leader capable of driving scalable and efficient growth. Key responsibilities include developing marketing strategies, creating engaging content, managing digital marketing efforts, and overseeing event marketing.

Develop and implement growth strategies to increase the user base and achieve market penetration.

Understand the needs and behaviors of the target audience within the life sciences and medical devices sectors, and tailor the strategy accordingly.

Develop and implement the lead generation and conversation pipelines and relevant metrics. Improve Segmed’s marketing strategy accordingly.

Plan and execute a content marketing strategy, creating engaging and informative content that resonates with the target audience. This could include white papers, blog posts, case studies, webinars, and more.

Manage the company's digital marketing efforts, including search engine optimization, pay-per-click advertising, social media marketing, and email marketing.

Manage event marketing activities.

• 3+ years of experience in life science/medical devices
• Experience in formulating and executing growth marketing strategy
• Ability to work cross-functionally with product, engineering, and sales teams
• Hands-on and analytical marketing leader
• Knowledge of marketing strategy development and implementation
• Familiarity with lead generation and conversation pipelines
• Proficiency in content marketing, including creating white papers, blog posts, case studies, webinars, etc.
• Experience in digital marketing, including SEO, PPC advertising, social media marketing, and email marketing
• Ability to manage event marketing efforts, such as industry conferences, trade shows, webinars, etc.
• Strong product marketing skills, including positioning and creating compelling messaging and value propositions
• Proficiency in marketing analytics and optimization using relevant tools
• Bachelor's degree in Marketing, Business, or related field

• Opportunity to manage Segmed's event marketing efforts
• Position the company's product(s) or service(s) effectively within the market
• Create compelling messaging and value propositions based on target industries' unique needs and challenges
• Use marketing analytics tools to track the success of marketing initiatives
• Continuously improve marketing strategy based on insights from marketing analytics
• Work in the life sciences or medical devices industries
• Excellent communication skills, with the ability to create compelling narratives for a technical audience
• Proficiency with digital marketing tools and techniques, including SEO, PPC, and email marketing
• Experience with event planning and management
• Strong analytical skills, with the ability to interpret marketing data and apply insights to improve marketing efforts
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Transparency, social good, learning mentality, and integrity are valued at Segmed
• Equal opportunities and non-discrimination based on various legally protected characteristics