Director of Global Marketing Operations

SANS Institute•Bethesda, MD

6d•$185,000 - $220,000•Remote

About The Position

We are seeking a Director of Global Marketing Operations to join our Revenue Operations team. This role is a foundational leadership position at the intersection of strategy and execution. This role is responsible for being the architect of the systems, processes, analytics, and workflows that enable our sales and marketing organizations to operate with precision and measurable impact - at scale, across regions. You will serve as the connective tissue between Marketing, Sales, Revenue Operations, Finance, Product, Legal, and Web Ops - eliminating friction, directing productive & efficient GTM systems and processes, and ensuring every campaign and every dollar is tracked and tied to revenue outcomes. We’re looking for a builder and operator in equal measure. Travel is required 20% of the time.

Requirements

10–12+ years of experience in B2B marketing operations, including 6+ years in leadership roles
Bachelor’s degree in Marketing, Business, or a related field required
Proven ability to lead complex, cross-functional initiatives across multiple business units
Demonstrated success transforming marketing organizations from manual/reactive to automated/strategic
Strong track record building attribution models, pipeline frameworks, and analytics infrastructure that inform business decisions
Hands-on experience deploying AI tools in a marketing environment
Deep expertise in MarTech ecosystems, including CRM, marketing automation, and ABM platforms
Advanced Excel skills for budgeting, forecasting, and data analysis
Exceptional cross-functional leadership with the ability to influence without authority in matrixed organizations
Strong executive presence and ability to drive alignment with senior leadership
Skilled data storyteller who translates insights into clear, business-focused narratives for executive audiences
Builder mindset with comfort operating in ambiguity and balancing strategy with hands-on execution
Travel is required 20% of the time.
Unrestricted authorization to work in the USA; visa sponsorship is not available.

Nice To Haves

MBA or advanced degree a plus
Background in technology and/or cybersecurity preferred
Experience with sales and revenue enablement tools such as Salesforce Sales Cloud, ZoomInfo SalesOS, LinkedIn Sales Navigator, and SalesLoft (or similar platforms)
Experience with marketing operations and analytics tools including Salesforce Marketing Cloud, ZoomInfo MarketingOS, G2, Litmus, Accutics, Optimizely, SEMrush, and OneTrust
Proven ability to build and deploy predictive models and scoring frameworks to support marketing and sales motions
Demonstrated success modernizing Marketing or GTM Operations through AI, automation, and agent-driven workflows (beyond pilot programs)

Responsibilities

Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes
Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle
Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance
Translate complex data into actionable insights that connect marketing activity to business outcomes
Shift the organization from activity-based to outcome-driven decision-making through accessible, real-time reporting
Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality
Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally
Exercise sound judgment to distinguish transitional noise from true performance signals, providing reliable insights to leadership
Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools
Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data
Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack
Build closed-loop analytics that surface conversion friction, performance gaps, and revenue opportunities
Own marketing data quality: account scoring models, persona data, segmentation, hygiene, enrichment, and governance standards
Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor
Clarify and document how teams engage with Marketing (intake processes, SLAs, approvals) to create predictable, transparent ways of working globally
Build and maintain centralized marketing repositories to ensure institutional knowledge is documented, current, and accessible
Drive process optimization across budgets, lead workflows, operations, and intake and prioritization
Lead, mentor, and develop a high-performing marketing operations team across analytics, data strategy, orchestration, tech, and email disciplines
Set clear expectations, hold the team accountable to deliverables, and model a culture of ownership and continuous improvement
Manage external vendors, contractors, and freelancers — from scoping and onboarding to ongoing performance oversight
Perform other related duties as assigned.

Benefits

Competitive base salary
bonus opportunities
401(k) plan with company match
Robust medical, dental, and vision plans
company-provided short term disability
optional long-term disability, supplemental life and AD&D insurance for employees and dependents
voluntary benefits including accident insurance and identity theft protection
fitness and wellness programs
a company paid employee assistance program (EAP)
Generous paid time off, including volunteer time
Access to professional development and SANS training opportunities