Director of Marketing Operations

Paramount • New York, NY

1d

About The Position

Paramount Direct-to-Consumer is seeking a seasoned campaign manager with an avid interest in leveraging operational knowledge to enable technology into everyday Marketing workflows. Reporting to the Vice President, Marketing Operations, the Director will be in charge of supporting both martech enablement and campaign management workstreams. This role involves leading AI and martech enablement initiatives, developing training programs, facilitating the AI request and vetting process, and supporting solution evaluations. The Director will advise on MarTech efficiencies, act as a point person for AI-related questions, synthesize project efforts, and support leadership reporting. Additionally, the Director will manage multi-title marketing campaigns, setting the operational blueprint and acting as the executional glue throughout each phase. This includes creating timelines, facilitating milestones, ensuring stakeholder alignment, and collaborating with various teams such as Marketing Strategy, Media, Creative, Production, PR, Legal, and Partnerships to ensure campaigns are executed to plan.

Requirements

• 10+ years of marketing project management or production experience
• Experience managing large scale 360 marketing campaigns
• Knowledge of the emerging AI landscape as it applies to Marketing & Creative production
• Knowledge of “everyday” AI productivity tools such as Microsoft Copilot, Google Gemini, ChatGPT, Claude, Zoom AI Companion
• Knowledge with A/V, OOH, and digital display specifications
• Knowledge of Asana, Airtable Google Drive, SAP, Slack, Microsoft Office 365
• Detail oriented, collaborative working style
• Proven organized forward-thinking individual able to juggle multiple tasks deftly
• Exemplary written and verbal communication and mediation skills
• Ability to assess and improve workflows and processes
• High-quality problem-solving and anticipation skills
• Ability to operate quickly and composedly within a large, matrixed organization
• Remains cool in a high-pressure, dynamic environment, while setting and maintaining key priorities
• A positive, can-do attitude

Nice To Haves

• Experience in entertainment or media

Responsibilities

• Facilitate functional application of enterprise tools within the Data & Marketing organization
• Develop and run org wide enablement programming, working to tailor demos to every day Marketing campaign workflows for maximum relevancy
• Track all tool and AI use case approval requests throughout their lifecycle, facilitating the Paramount Tech vetting process
• Collaborate with teams to identify use case opportunities to leverage technology and unlock efficiency within Marketing Ops, Campaign Management, and Production Operations
• Develop enablement roadmaps and project requirements, and manage bringing the project vision to life
• Support the technology assessment process, from stakeholders alignment on evaluation scope & criteria through to user training & testing
• Organize initiative reporting and executive readouts
• Remain educated on industry trends, best practices, and AI tool landscape
• Lead end-to-end project management for marketing campaigns, ensuring successful planning, execution, and delivery of projects.
• Drive cross-functional conversations, collaborating with key stakeholders to confirm plans and required assets for each campaign beat.
• Flag roadbocks and/or delays to team members and provide potential solutions.
• Ensure the completion and delivery of 360 marketing assets such as AV, OOH, digital display, custom digital takeovers, audio promos, etc.
• Establish core campaign communications such as setting up the project in our production/task management system, scheduling core meetings, and creating devoted Slack channels.
• Own the routing and vetting process with Legal, Standards & Practices, and Marketing Leadership.
• Manage and track the campaign budget.

Benefits

• Attractive compensation and comprehensive benefits packages
• Generous paid time off
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• medical
• dental
• vision
• 401(k) plan
• life insurance coverage
• disability benefits
• tuition assistance program
• PTO
• bonus eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed