Director of Global Growth Marketing

Island•Coppell, TX

104d

About The Position

Island is reimagining how enterprises secure and enable their workforces by bringing security, visibility, and control directly into the browser. As a rapidly growing B2B SaaS company, we are building a world-class growth engine that creates durable demand, accelerates pipeline, and improves conversion across the full customer journey.

Requirements

Approximately 10 years of B2B SaaS marketing experience.
Proven success running integrated campaigns in sales-led acquisition environments.
Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.

Nice To Haves

Startup or high-growth environment experience.
Experience at companies with $150M+ revenue.
Experience supporting global campaign execution.

Responsibilities

Develop and launch integrated campaigns by vertical and use case.
Translate positioning into offers, landing paths, and multi-channel activation plans.
Ensure alignment across paid, organic, lifecycle, and web optimization functions.
Embed intent data into campaign planning and account prioritization.
Develop vertical-specific campaign plays aligned to industry challenges and personas.
Operationalize trigger-based messaging and predictive insights within campaigns.
Own weekly campaign performance reviews and optimization decisions.
Improve key conversion rates across the funnel.
Drive efficiency metrics such as cost per opportunity and pipeline per dollar.
Partner with Sales and RevOps to align on quality definitions and feedback loops.
Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.