Global Marketing Director
About The Position
As the global leader in air-dried pet nutrition, ZIWI is on a mission to elevate every pet to their peak, every day of their life. They are looking for an exceptional Global Marketing Director to help take their brand to the next level on the world stage. This is a rare opportunity to shape the future of a fast-growing global brand with a passionate consumer following and ambitious international growth plans. Reporting to the Chief Innovation & Marketing Officer, and based in their corporate office in Kansas, USA, the Global Marketing Director will lead the global marketing strategy for ZIWI — defining the brand vision, building world-class campaigns and creative assets, and empowering regional teams with best-in-class go-to-market toolkits. The role involves being the driving force behind global brand strategy and positioning, integrated campaigns across the full consumer funnel, packaging, creative, and content development, consumer insights and trend forecasting, global marketing governance and performance frameworks, and cross-functional collaboration across Innovation, Commercial, Ecommerce, and Sales teams. This role is ideal for a commercially minded brand leader who combines strategic thinking with hands-on execution, thrives in fast-paced environments, and knows how to balance global consistency with local market relevance.
Requirements
- 10+ years’ marketing experience, including senior global or multi-market leadership
- Strong background in CPG, food, beverage, wellness, or pet categories
- Expertise in brand strategy, creative development, and omnichannel marketing
- Experience leading high-performing teams and agency partners
- A genuine passion for pets and pet wellness
- Proven marketing leader with experience building and scaling global consumer brands
- Deeply passionate about brand storytelling, innovation, and customer experience
- Data-informed, commercially savvy, and digitally fluent
- Comfortable influencing across cultures, regions, and senior leadership teams
- Entrepreneurial, agile, and energized by growth
Responsibilities
- Lead the global marketing strategy for ZIWI
- Define brand vision
- Build world-class campaigns and creative assets
- Empower regional teams with best-in-class go-to-market toolkits
- Drive global brand strategy and positioning
- Develop integrated campaigns across the full consumer funnel
- Oversee packaging, creative, and content development
- Manage consumer insights and trend forecasting
- Implement global marketing governance and performance frameworks
- Collaborate cross-functionally across Innovation, Commercial, Ecommerce, and Sales teams
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
