Director of Global Event Marketing - Canada Remote

EventMobi

32d•$120,000 - $140,000•Remote

About The Position

EventMobi is seeking a Director of Global Event Marketing to lead their event marketing strategy. This is a player-coach role for a remote-first position open to candidates residing in Canada. The role involves approximately one month of travel per month for events across the US, Canada, and Europe. The ideal candidate is an expert in event marketing, passionate about marketing events and event technology to event professionals, and eager to grow EventMobi's event team and portfolio. The company emphasizes a value-driven marketing ethos, using in-person events to educate and engage the events community. The Director will own EventMobi's entire events program, including trade shows, sponsorships, and self-hosted events, with full responsibility for strategy, budget, messaging, booth, and results. The goal is to build from local workshops and dinners to EventMobi's first user conference. EventMobi is a bootstrapped company founded in 2010, known for its sustainable growth and focus on people supporting each other, with a clear understanding of event ROI.

Requirements

8+ years in corporate event marketing at a B2B company.
Experience as an exhibitor in the booth, not just an agency or show organizer.
Managed a high volume of third-party trade shows and sponsored events.
Involved in the planning and execution of a mid-size user conference and exclusive dinner series.
Strong Event Tech experience, including registration platforms, lead capture apps, badge printing, and event app builds using competitors' tools.
Owned an event budget and can demonstrate event ROI in terms of pipeline and revenue, not just badge scans.
Ability to write sharp event messaging and copy.
Proficiency with HubSpot and attribution tracking.
Willingness to travel approximately once a month across North America and Europe.

Nice To Haves

Familiarity with the event industry from the inside.
Familiarity with acronyms like IMEX, MPI, PCMA, CSAE, ASAE.
Knowledge of the EventMobi platform or its competitors.

Responsibilities

Own the entire story for every trade show: calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution.
Ensure potential buyers know where to find EventMobi and work with Demand Gen and Sales to schedule meetings before shows.
Attribute all leads to HubSpot.
Act as the event tech expert on the floor, understanding competitor activities and designing activations for differentiation.
Serve as the single point of contact for sponsored industry events, managing the 'give/get' agreements, on-site presence, and database growth.
Partner with Customer Success to ensure sponsored events are successful, identify features for future use, and facilitate advocacy wins like case studies and reviews.
Determine the purpose of owned events (new pipeline or customer relationships) and manage their creation: format, agenda, speakers, venue, run of show, and marketing.
Utilize the EventMobi platform for all owned events, as they serve as the best product demonstration.
Grow local workshops and meetups into an annual user conference.
Manage vendors and contracts, forecast the budget, and maintain a single source of truth for all events.
Provide the VP of Marketing with quarterly reports on scaling, maintaining, and cutting events, backed by spend, pipeline, and revenue data.