Director of Lifecycle Marketing (Remote)

Rula•,

5d•$189,000 - $220,448•Remote

About The Position

Rula is seeking a strategic, data-driven marketing leader to own Lifecycle Marketing and lead its Lifecycle Marketing team. The role is responsible for lifecycle strategy for patient and provider audiences and for delivering that strategy across the full lifecycle and owned channels, including email, SMS, and push notifications. For patients, this includes nurturing their journey from initial interaction through treatment goals and encouraging future engagement based on a positive experience. For providers, it means supporting a delightful, well-supported, and clinically sound experience working with Rula. The Director will continually launch and test lifecycle programs to improve outcomes and audience experience, including running strategic A/B testing programs and pursuing continuous improvement. The role works closely with Product, Strategy & Operations, Growth Product, Engineering, and Marketing to support patient and provider experiences, provide the tools and experiences needed, tell the Rula brand story, and create a coherent journey. This leader will help drive Rula’s continued growth.

Requirements

10 or more years of marketing experience.
4 or more years of experience in a leadership people-manager role.
Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors.
5 or more years of experience with complex consumer lifecycle marketing across email, SMS, and push.
Track record of partnering with and influencing senior leaders across Product, Engineering, Operations, and Analytics/Finance to launch integrated customer journey initiatives and cross-functional workflows.
Experience managing marketing budgets, forecasting ROI, and driving significant improvements in business-unit economics such as CAC, LTV, and churn reduction.
Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that directly drove measurable, large-scale improvements in acquisition, retention, and reactivation.

Nice To Haves

Self-starter who has elevated complex, new lifecycle programs from 1 to 100.
Experience with lifecycle marketing for an ongoing or high-frequency services business.
Experience defining email, SMS, and push governance, including communication rules and compliance.
Experience at a fast-paced mid- or later-stage startup or growth company.
Experience navigating highly regulated industries such as healthcare or FinTech, with understanding of compliance guardrails, patient privacy, and HIPAA requirements in marketing communications.

Responsibilities

Own lifecycle marketing strategy for patient and provider audiences and lead the Lifecycle Marketing team.
Develop lifecycle experiences spanning the full patient and provider journeys.
Communicate with audiences through owned channels, including email, SMS, and push notifications.
Launch new lifecycle marketing programs and test lifecycle elements to improve performance and audience experience.
Run strategic A/B testing programs and pursue continuous improvement.
Coordinate with Product, Strategy & Operations, Growth Product, and Engineering to support overall experiences and obtain necessary tools and capabilities.
Collaborate across Marketing to tell the Rula brand story and ensure a coherent patient and provider experience.
Build the lifecycle function, including recruiting, onboarding, and directing a blended team of employees, embedded technical teams, and external contractors.
Manage marketing budgets, forecast ROI, and drive improvements in business-unit economics.
Design and scale multi-channel lifecycle strategies that improve acquisition, retention, and reactivation.

Benefits

Remote work environment with working hours intended to support work-life balance; employees must be based in the United States, and Rula is not hiring in Hawaii.
Transparent pay ranges regardless of U.S. location.
Medical, dental, vision, life, and disability benefits, plus FSA/HSA.
Access to a 401(k) plan.
Generous time-off policies, including two company-wide shutdown weeks each year for most employees.
Paid parental leave for birthing, non-birthing, adoptive, and foster parents.
Employee Assistance Program supporting mental and physical health.
Quarterly department stipend for team-building activities or in-person gatherings.
Community and employee resource groups.
New-hire home office stipend and a $50 monthly stipend toward internet or cell phone expenses.
Wellness initiatives and a $50 monthly wellness stipend.