Director, Lifecycle Marketing

Auction•Irvine, CA

19h

About The Position

The Director, Lifecycle Marketing will lead strategy and execution of lifecycle marketing programs for Auction.com’s core marketplace business, driving customer engagement, education, nurturing, and transactions among new and existing customers. The role reaches customers through owned and paid channels, including on-platform and mobile app merchandising, and uses marketing technology to coordinate email, SMS, mobile push, in-product notifications, and off-platform retargeting. The Director will partner with executives and teams across sales, analytics, operations, creative, product, technology, and customer-facing functions to develop and execute lifecycle strategies. This leader is expected to bring a customer-centric perspective, strong business and technical acumen, effective cross-functional leadership, and a record of delivering high-value business outcomes. The position reports to the SVP, Marketing.

Requirements

10+ years of experience in B2C or marketplace lifecycle, CRM, or growth marketing.
5+ years of direct people management experience, including leading managers.
Hands-on experience with enterprise marketing automation platforms, such as Salesforce Marketing Cloud, and CDPs to build, activate, and orchestrate audiences across channels.
Proven ownership of revenue-driven lifecycle programs, with accountability for performance targets and measurable business growth.
Strong analytical fluency, including experimentation design, holdout and incrementality testing, and attribution.
Working knowledge of messaging compliance and privacy requirements, such as TCPA, CAN-SPAM, and CCPA.
Bachelor's degree or equivalent practical experience.

Nice To Haves

Experience in real estate, fintech, auctions, or other high-consideration marketplaces.

Responsibilities

Partner with demand generation and upper-funnel programs to create a seamless customer experience through middle- and lower-funnel stages.
Manage end-to-end customer journeys across paid, owned, earned, and syndication channels to nurture, educate, and convert high-intent buyers.
Apply customer-centric audience segmentation and analytics, partnering with data science to use models for campaign targeting, messaging, nurturing, and conversion strategies.
Develop differentiated approaches for key buyer personas, including first-time buyers and experienced investors.
Design and manage segmented, intent-based nurture journeys across in-product merchandising, email, SMS, digital retargeting, and direct mail.
Engage early-tenure customers and nurture them into bidders and transactors.
Develop win-back and reactivation programs for lapsed bidders, and post-win journeys that support closing and encourage repeat purchases.
Partner with brand and content teams to provide educational content that guides customers through their first purchase.
Develop retention strategies based on an understanding of high-value customers to keep them engaged and purchasing.
Serve as marketing lead and strategic partner to Product and Technology, informing product planning, features, requirements, roadmaps, and go-to-market strategies.
Own lifecycle KPIs, including bidder conversion, repeat-buyer rate, retention, and revenue impact.
Establish a test-and-learn program using A/B testing, holdout groups, and incrementality measurement to demonstrate and improve program performance.
Partner with Legal and Privacy to ensure compliance with applicable requirements, including TCPA and 10DLC consent requirements for SMS, CAN-SPAM, and audience-targeting permissions.
Maintain standards for consent, suppression, and deliverability.
Champion thoughtful adoption of AI and automation to improve personalization, content development, experimentation velocity, and campaign operations.