Field Sales Director

TaylorMade Golf Company•Carlsbad, CA

16d

About The Position

The Director of Field Sales is a senior leadership position responsible for leading the U.S. Field Sales organization, including Regional Sales Managers and Sales Representatives. The role develops and executes field sales strategies to drive revenue growth, market share, profitability, and customer satisfaction across field-managed channels such as green grass and key regional accounts. The Director provides leadership, coaching, and accountability to Regional Sales Managers; maintains strong communication between headquarters and the field; and collaborates with cross-functional teams to support consistent execution of commercial priorities. The role leads U.S. field sales planning and performance, develops talent, strengthens customer and industry relationships, and represents field sales needs in commercial planning and leadership discussions. It also provides executive leadership with regular updates on field performance, forecasts, market conditions, talent, and strategic initiatives. The position operates in normal office conditions with extensive computer and phone usage, may require extended hours and frequent travel, and involves light physical effort, including frequent lifting or moving of lightweight materials.

Requirements

Bachelor’s degree in business, marketing, management, or another related field.
12+ years of progressive sales leadership experience, including regional or national scope.
Experience working across multiple sales channels and partnering with cross-functional commercial teams.
Strong leadership and people-management skills, with a proven ability to lead geographically dispersed, high-performing sales teams.
Excellent coaching, communication, presentation, and relationship-building abilities.
Strategic thinking and strong business acumen, including understanding of revenue, profitability, market share, and channel dynamics.
Analytical mindset and ability to use sales data, forecasts, and market intelligence to guide decisions.
Demonstrated ability to establish priorities, hold teams accountable, and translate strategy into consistent field execution.
Strong problem-solving and decision-making skills in a fast-paced, dynamic sales environment.
Ability to influence and collaborate effectively across functions and organizational levels.
Proficiency in sales forecasting, reporting, CRM systems, and common business productivity tools.
Customer-focused approach and commitment to exceptional service and long-term results.
Ability to work in a team-oriented, collaborative environment.
Strong written and verbal English communication skills and ability to interact with all levels.
Ability to assess talent and motivate and influence others to build skills, accomplish tasks efficiently, and develop leading-edge processes.
Ability to work extended hours as necessary and efficiently and accurately amid frequent interruptions.
Ability to perform light physical effort, including frequent lifting or moving of lightweight materials.
Frequent travel may be required.

Nice To Haves

Professional experience in the golf industry is strongly preferred.
Experience in the sporting goods industry or consumer products is preferred; sporting goods or consumer products experience is a plus.

Responsibilities

Develop and implement field sales plans aligned with U.S. Commercial objectives, annual operating plans, and long-term growth priorities.
Lead, coach, and develop Regional Sales Managers, setting expectations, performance standards, and development plans.
Provide strategic direction to the U.S. field sales organization and foster accountability, collaboration, and continuous improvement.
Drive sales performance across green grass, regional key account, and other field-managed channels, focusing on profitable revenue growth, market share, and customer relationships.
Conduct regional and national business reviews to assess performance, identify opportunities and gaps, and establish action plans.
Ensure consistent field execution of product launches, sales programs, promotions, customer initiatives, and company priorities.
Partner with Regional Sales Managers and Sales Representatives to identify market opportunities, prioritize accounts, and strengthen territory business plans.
Build and maintain relationships with key customers and industry partners, serving as a senior resource for strategic opportunities and critical customer situations.
Partner with Sales Operations, Planning, Finance, and Analytics to improve forecast accuracy, business visibility, inventory alignment, and decision-making.
Provide timely market intelligence on customer demand, competitive activity, inventory, product trends, and field conditions.
Collaborate with Strategic Accounts, Marketing, Product, Operations, Sales Administration, and other teams to align plans and deliver a consistent customer experience.
Maintain communication between headquarters, Regional Sales Managers, and Sales Representatives through operating rhythms, updates, and business reviews.
Use sales data and field insights to evaluate performance, allocate resources, and drive continuous improvement across regions and territories.
Support recruiting, succession planning, performance management, and talent development.
Represent field sales needs and customer priorities in U.S. Commercial planning and leadership discussions.
Provide executive leadership with regular updates on field performance, forecasts, market conditions, talent, and strategic initiatives.
Plan and lead field sales meetings, regional reviews, and other forums that strengthen alignment, capability, and execution.
Ensure field activities and sales programs comply with company policies, commercial standards, and applicable legal requirements.
Perform other related duties and assignments as required.